PlattForm Advertising Ranked First in the Leads360 2012 Lead Industry Awards for Lead Qualification

Lenexa, KS, March 03, 2012 --( PlattForm Advertising announced today that Leads360, the market-leading consumer sales platform, has recognized PlattForm Advertising as a 2011 top performer for Lead Qualification in the education agency category. The second annual Leads360 2012 Lead Industry Report is an analysis of the lead industry and top lead generation firms.

“PlattForm Advertising, like all our Lead Industry Award winners, has excelled in fostering innovation and channeling it into performance against the backdrop of one of the most challenging economies in history,” said Nick Hedges, CEO and President at Leads360. “Leads360 recognizes PlattForm Advertising for its achievement.”

“PlattForm is honored to be recognized as a Leads360 Lead Industry Award winner,” said John Van Fleet, PlattForm’s chief interactive officer. “It has been our priority from day one to always emphasize quality, and we believe following that path has allowed us to continue to be successful in supporting the goals of our clients."

About PlattForm Advertising
PlattForm Advertising is a direct response agency specializing in postsecondary education marketing. With an internal staff of more than 400 industry experts, the Kansas City-based agency provides a range of services, including interactive inquiry generation; website marketing; digital media; search engine marketing; social media; media placement; and creative services, print and video production. In 2011, PlattForm was ranked by the Kansas City Business Journal as the No. 1 agency in total revenue in the Kansas City metropolitan area. PlattForm is a division of Ad Venture Interactive.

About The Leads360 2012 Lead Industry Report
The Leads360 2012 Lead Industry Report analyzes metrics generated from Leads360 client data spanning more than 23 million leads across 1,495 databases and all associated performance data from eight consecutive quarters. To ensure that our insights were based upon statistically significant data, not all Leads360 clients were included in the study. Clients were selected based on size, volume of leads, tenure, etc. Data was thoroughly cleaned and normal­ized to present accurate and relevant results while preserving the anonymity of our clients and the validity of the analysis.

About Leads360
Leads360 is the market-leading sales automation platform, proven to deliver smarter, more efficient sales processes and increased conversion rates for companies that sell to consumers. With unmatched expertise, drawn from managing more than 40 million prospects for more than 10,000 clients, Leads360 is the platform of choice for the largest and most successful consumer-focused sales organizations.

Company Contact:
Melissa Cowan
Communications Specialist

Leads360 Contact:
Alyssa Trenkamp
Public Relations Manager

PlattForm Advertising
Melissa Cowan