SMITH Advertising Hires Senior Vice President of Integrated Marketing Services

Fayetteville, NC, March 04, 2012 --( SMITH, a fully integrated advertising and marketing agency, is pleased to announce the hiring of Michael Saad as its Senior Vice President of Integrated Marketing Services.

In his new role, Mr. Saad will lead SMITH’s integrated marketing communications and supervise the company’s aggressive outreach program.

Mr. Saad has provided the strategy and direction for award-winning marketing programs, including search marketing, SEO, email marketing, social media, online advertising and immersive brand experiences for such well-known labels as Little Caesars, Trex, Pennsylvania Travel & Tourism, Independence Blue Cross, Commerce Bank, TD Bank, Boiron USA, Sunrise Senior Living and many more.

In addition to strategic marketing, Mr. Saad is a seasoned interactive marketing professional with more than 17 years' experience in sales and marketing management for brands such as John Deere, Armstrong World Industries, Ingersoll-Rand and others.

Mr. Saad’s balanced career includes a master's degree in e-commerce management along with agency-side experience for an InterPublic Group company, Tierney Agency, in Philadelphia and as an owner of an online marketing consultancy in North Carolina.

“Michael’s extensive skills and experience complement SMITH’s vision and goals extremely well,” said Todd Smith, Vice President and COO of SMITH Advertising. “We’re thrilled to welcome Michael and look forward to continued success as a fully integrated marketing and advertising agency.”

SMITH Advertising, with offices in Fayetteville, N.C. and Sarasota, Fla., is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. The 37-year-old firm offers fully integrated services that include brand development, account planning, marketing research, creative, media planning/buying, public relations and digital services, incorporating social media marketing, web development, e-promotions/email content management, search marketing, display advertising, mobile advertising, reputation management and video production.

SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands, including Papa John’s, Hershey, Ruth's Chris, Microsoft, Harley Davidson, Southeastern Regional Medical Center, Southeast Tourism Society, Jeep and Miller, as well as leading travel destinations such as Hilton Head Island, Augusta, Sarasota, Asheville, North Carolina's Brunswick Islands, Charlotte Harbor & the Gulf Islands, Fla., and Blowing Rock, N.C.

For more information on SMITH Advertising, call (910) 222-5090 or visit

Todd Smith