Padders feelgoodfeet Win Prestigious Award for Best Comfort Brand 2012

Padders UK leaders in Comfort Shoes for ladies and men, have won the prestigious Best Comfort Brand Award at the Footwear Industry Awards 2012.

Kettering, United Kingdom, March 07, 2012 --( Padders feelgoodfeet has won the prestigious "Best Comfort Brand" Award at the industry’s showcase event of the year – The Footwear Industry Awards 2012.

The leading comfort footwear brand, based in Kettering, Northamptonshire also received Highly Commended for "Best Customer Service" and "Best Ladies Brand."

A hugely successful and widely publicised event, this year, the Footwear Industry Awards saw all the trade associations, including the British Footwear Association, the Independent Footwear Retailers Association, the Society of Shoe Fitters, Footwear Today and Out on a Limb come together as one, for the first time, to recognise and reward excellence.

Hosted on Sunday 19th February 2012, at the Forest of Arden Hotel, 4 miles from Birmingham NEC, The Footwear Industry Awards 2012 was one of the best attended events in the industry’s history with over 220 guests taking part and a long waiting list. The event celebrated the best shoe brands and retailers up and down the UK, one of which is Padders feelgoodfeet.

All voting was conducted online with readers from Footwear Today Magazine placing their own, unbiased vote against who they felt should win in each of the 19 specialist categories. By removing the "judging panel" format, the event organisers believed that the event offered a genuine reflection of consumer support towards the winners of each of the awards.

Lucinda Merriman, Marketing Manager, commented: “Padders is a family-run, independent UK business and there was tough competition for each award, especially the best "Comfort Brand," so we are delighted to have taken part and to have won. We would like to thank everyone that voted for us and all of the team behind the scenes at Padders for their continued hard work and commitment to the business. We look forward to an exciting and prosperous 2012.”

About Padders

Founded in 1914 by Thomas Groocock, Padders is a family owned and run business based in Northamptonshire, which specialises in the design, manufacture and distribution of high quality, ergonomic comfort footwear. Padders' reputation is based on nearly 100 years’ experience in quality shoemaking, coupled with a forward thinking strategy and considerable investment in technology and innovation. Padders own the feelgoodfeet™ trademark. Visit Padders’ website today and find out more at

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