Introduces Fur the Earth™ Dog Soap. A New "Green" Pet Product Just in Time for Spring

Fur The Earth™ Dog Soap is an all-natural soap that soothes skin and helps to combat fleas. Made exclusively for by Miss Debbie’s Soap in Throop, PA, each homemade bar offers a “green” alternative to shampoo applications. Available for sale at and, Fur The Earth™ Dog Soap and all of the branded merchandise at supports non-profit organizations.

Trafford, PA, March 07, 2012 --(, a Trafford, Pennsylvania manufacturer of branded apparel and accessories for good people and good pets that gives back to good causes with every purchase introduces a new “green” pet product; Fur The Earth™ Dog Soap just in time for summer fun.

Fur The Earth™ Dog Soap is made exclusively for by Miss Debbie’s Soap located in Throop, PA. Containing natural and essential oils, each homemade bar is approximately 4.5 ounces and offers a “green” alternative to shampoo applications. The natural oils including; neem, olive, and palm, soothe dry skin that many dogs experience. The essential oils like citronella and eucalyptus help to combat fleas, while the castor oil provides a soft, shiny coat. Fur The Earth Dog Soap™ is specially formulated for dogs, and is not for use on cats.

Fur the Earth™ Dog Soap is currently available for sale on and At just $4.50 per bar, Fur The Earth™ Dog Soap offers an affordable “green” pet product. Every bar of soap sold will support earth conservation organizations, just as all Fur The Earth® products do. The soap is also available for wholesale, allowing retailers to choose and donate to a cause they care about.

As part of the product launch, is running a promotion during the month of March on their blog: Consumers can register to win a free bar of soap in addition to other Fur The Earth® merchandise, as well as submit comments and provide feedback.

“We are very excited to be able to offer this new product to our customers. Expanding the Fur The Earth® product line with an all-natural product is a great way to increase awareness about “green” pet products.” says Lotito, founder of

Fur The Earth™ Dog Soap is an addition to their Fur The Earth® line of 100% organic cotton people t-shirts, their pet tee-shirts, Hoodies, bandanas, and pet charms.


Lisa Lotito, owner of, wanted to make a difference in the lives of animals as well as support organizations that have an impact on daily life. After her dog Louie died of cancer, she decided to form a business that brought people and their pets together for good causes. offers apparel and accessories for good people and pets that give back to good causes. Fur A Home®, Fur A Cure®, and Fur The Earth® brands support the belief that every animal should have a loving home, that a cure for cancer can be found, and that the future of our planet is everyone’s responsibility.

For more product information, wholesale inquiries and licensing opportunities, visit, call 724-465-6840 or email

Good Paws Good Cause, LLC
Lisa Lotito