Owning a Restaurant - It’s Your Dream . . . But You Need to Believe in It, Says Howard Cannon, CEO of Restaurant Consultants of America
Restaurant Consultants of America CEO Howard Cannon advises those who dream of owning a restaurant to do their research and believe in their ideas, stating, "You need to believe in your idea, or you may as well burn your money. Figure out what you really want to do, and then do it."
In America, we are surrounded by the abundance of opportunity that we call free enterprise, and the restaurant business is no exception. An early-morning person can choose a breakfast-oriented business. A late-night type can choose a dinner house with or without a bar. A chef can be a caterer.
The flip side to this wealth of opportunity is that restaurants close down every day. Cannon says, "The numbers are astonishing and rather sad because all of these owners thought they had a great idea. The choices are open to your imagination. You can invent a category. Go ahead, I dare you. The opportunities to do what you want are great."
There are many ways to break into the restaurant business. A variety of options allows you to choose something that fits your lifestyle and excites your passion. Each type of restaurant has its own client base and requires a unique set of skills to be successful. Mr. Cannon adds, "You need to believe in your idea, or you may as well burn your money. Figure out what you really want to do, and then do it."
Howard Cannon is a highly recognized restaurant expert witness, consultant, analyst, and speaker. He is the author of The Complete Idiot’s Guide to Starting a Restaurant© - found in 76 countries around the globe. Mr. Cannon is the CEO of Restaurant Consultants of America and Restaurant Expert Witness, and can be reached at 800-300-5764 or via the web at RestaurantConsultantsOfAmerica.com or RestaurantExpertWitness.com.