Wall Street Programmer to Open Self-Serve Frozen Yogurt Store in Mt. Juliet
A Wall Street programmer decides to move his family to Tennessee after undergoing extensive brain surgery. After operating a successful international market, he decides to invest in self-serve frozen yogurt concept called "Peachwave." The store will open its doors in Mt. Juliet, TN sometime in April 2012.
But perhaps more unique about this particular Peachwave is the owner of the store. His name is Tom Lee and he his path to opening a frozen yogurt store is just as intriguing as the brand he has chosen.
Tom Lee grew up in New York, Staten Island. He later attended the University of Southern California (USC) before returning to New York in 1995 to work on Wall Street.
He began his career helping office assistants build and maintain simple spreadsheets. Over time, as his managers discovered his talent, he was progressively asked to build more complex programs. He started programming databases and complex calculators.
“My biggest project was a payout calculating program for brokers,” recalls Tom. “It originally took 7 accounting personnel 2 weeks to complete. I streamlined it down to a process of 45 minutes.”
The program was soon to be used at Gruntal & Co, Ryan Beck & Co., and Deutche Bank Alex Brown Division.
But a condition called Moyamoya soon left Tom with debilitating headaches. After undergoing multiple surgeries, Tom decided it was time to relocate he and his family to a less stressful environment. Several of his extended family were moving to Tennessee to open a chain of groceries and he decided to take the opportunity to open his own.
In 2006, he and his family moved to Nashville to operate a small International Market. After finding great success (and becoming fluent in Spanish, his third language), he became interested in the self-serve frozen yogurt industry that exploded in 2008.
“It’s a new way to do frozen yogurt,” said Tom. “That’s what I love about it. It tastes great, it’s fun, and it’s just a great business model.”
Tom researched dozens of brands before selecting Peachwave.
“Peachwave tastes amazing. I also love our brand. It’s modern, trendy, hip. All the things that make a great product even better.”
The new Peachwave Self-Serve Frozen Yogurt is under construction at Providence Commons in Mt. Juliet. Tom expects the store to open its doors sometime in mid-April.
To stay updated on their process as well as enter for a chance to win an iPad being given away at the grand opening, visit facebook.com/PeachWave.MJ and click “Like.”