EpiladyUSA Selects Camelot Communications as U.S. Agency of Record

Camelot Adds EpiladyUSA to Its Portfolio of Top-Tier Clients

New York, NY, March 11, 2012 --(PR.com)-- EpiladyUSA, Inc., a worldwide leader in the beauty and personal care market, is pleased to announce its selection of New York-based Camelot Public Relations and Marketing Communications as its U.S. agency of record. Epilady has commissioned Camelot Communications to spearhead a comprehensive public relations and marketing program designed to increase awareness of the company's brand and its goal to remain a legacy in the consumer marketplace.

"The Lady Is Back! With last year as Epilady's best year in recent memory, we recognize that it was the ideal time to step up communications efforts to maximize awareness and bring Epilady to a whole new level of brand recognition," said Amir Abileah, Vice President, EpiladyUSA, Inc. "The team's energy and deep understanding of the beauty and personal care market made it clear that Camelot Communication was the ideal partner for Epilady."

Designed to meet the needs of consumers seeking functionality, convenience, affordability and long-last results, Epilady products have been met with great acclaim across the globe for over 26 years. With quality products that are on the cutting edge of technology, Epilady continues to produce the best epilators in the world today. For consumers seeking an easier and more efficient way to get rid of unwanted hair, Epilady's revolutionary line of epilators continues to be the choice for women everywhere.

"Camelot Public Relations and Marketing Communications is delighted to begin our work with Epilady," said Christina Cozzi, President of Camelot Communications. "Epilady is amongst the world's most respected and recognized companies in the beauty and personal care market and we are both honored and excited to have been chosen as their U.S. communications partner."

The partnership between Epilady and Camelot Communications comes on the brinks of the 2012 International Home & Housewares Show, where Epilady will debut their new line of products.

For more information, visit www.epiladyusa.net.


Media Contact:
Christina Cozzi
Camelot Communications
Christina ( @ ) camelot-pr dot com
O) 646-692-9810
C) 646-761-6513

About EpiladyUSA, Inc.
Epilady brought the first epilator to market in 1986, and was an instant success worldwide. In its first few years of existence, Epilady sold 30 million epilators!

Today, Epilady is still the leader in epilator technology, providing a simple and easy way to stay hair-free for up to 4 weeks. There are no nicks and cuts, or recurring costs, as with shaving, and you don't need to use it every day or two. Waxing is both expensive and painful, and you need to grow the hair out for the wax to adhere to the hair. With Epilady, when you see slight stubble, you are ready to epilate. Home waxing kits are messy. Depilatory creams give very short-term results and can cost a lot over a year of use - not to mention the mess! At home waxing kits, depilatory creams, and laser treatments give you nothing but headaches and mess and leave a steep hole in your pocket.

For the price of an epilator, which will last for years of service, you can buy 6-months worth of razors, or get one wax job is a salon, or buy 8 months-worth of home wax, or 9 months depilatory creams. You might also be able to get about 1/2 a square inch lasered.

Affordability, convenience, effectiveness, and long-lasting results. That's what Epilady can give you. That's our story, and after 25 years, we are sticking to it!

About Camelot Communications
Camelot Communications is a full service, boutique Public Relations & Marketing Communications agency located in New York City's Financial District. Camelot Communications was originally founded by Christina Cozzi to serve small, local businesses that recognize the value of effective Public Relations & Marketing Communications, but were unable to justify or afford the exorbitant fees charged by most large agencies. With the growth of Camelot Communications, the company now serves clients on a local, national, and international level. Camelot Communications effectively combines the personalized attention of a boutique agency with the senior-level, seasoned professionals found at a large agency. Camelot Communications specializes in a vast array of industries including Interior Design & Architecture, Fashion & Beauty, Health & Wellness, Hospitality & Travel, Food & Wine, Consumer Home Products, Photography, Corporate Communications, Professional Services, Small Business Communications, and Non-Profit/Charity, among others. Our goal is to provide you with what you need: a golden image, without royal fees.
Camelot Communications
Christina Cozzi