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New Location-Based Augmented Reality Gaming Company Borglar Launches at SXSW 2012

SanDiego, CA, March 12, 2012 --( Borglar is proud to announce its foray into the realm of location-based augmented reality. Borglar exists in the space between real and virtual worlds. Borglar wants to accompany you on your real-life adventure and along the way guide you in collecting virtual coins, medallions and other special items, allowing you to exchange them for real-world rewards.

The Borglar gaming application is powered by a proprietary, patent-pending hyper geo-location based augmented reality cross promotional delivery system. Borglar allows virtual goods to be placed on specific GPS coordinates ensuring unique users are exposed directly to marketing messages at the precise location of the merchant’s choosing.

“We want to give our players a fun and interactive gaming experience and combine that with tangible items to be acquired in the real world. Whether it is actual items, discounts or location-based information about something in their local area, we believe this interaction between the real and virtual is what people have wanted to see in augmented reality games, but the technology wasn’t quite there yet. It is very exciting we are able to give it to them now.” - Founder and CEO Andrew Couch

The application is a real-time, multi-dimensional cross-promotional platform that can be easily integrated or added onto any current two-dimensional promotional campaign to ensure direct brand visibility in a non-intrusive, fun and interactive environment for the game player.

For the merchant, login to Borglar on your computer anytime from any place to start a new campaign with immediate implementation of promotions and watch as Borglar players interact with them. Borglar delivers real-time promotions and brand communication through a highly functional, incentive-based game layer where the environmental factors facilitate immediate interaction between virtual and real world goods and services in real-time.

Interact with the Borglar team now at SXSW in Austin, Texas.

To gather more information about Borglar or to schedule an interview with Andrew Couch, please call 619.379.0007 or email at

Contact Information
Les Kollegian

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