Crafty Devil Takes Customer Service One Step Further

In an attempt to more fully understand the level of support and service it provides to customers, Belfast web app specialist Crafty Devil is set to become a customer of itself.

Belfast, United Kingdom, March 13, 2012 --( Almost every business claims to be focused upon providing a level of service, which exceeds the expectations of its customers. However, Belfast web app development specialists Crafty Devil are taking customer satisfaction one step further, by becoming their own customer for the next month.

“In a little over 5 years, Crafty Devil has grown considerably,” says Director Phil Norton.

“Part of that success is down to delivering services and technologies which not only meet, but exceed customer requirements. With ambitious growth targets for the next 5 years, it’s important that we continue to maintain a critical eye on how we manage client relationships.”

The Holywood Road-based business already measures customer satisfaction and product quality using a variety of metrics. However, according to Phil, one question that no metric or measure can answer is "Just what is it like to be a Crafty Devil customer?"

“Customer satisfaction and product quality indices are great for revealing general trends in any business. But we were continually frustrated in trying to understand just what it was like to be a Crafty Devil customer. So in an attempt to find out, we’ve decided for the next month or so, to become our own customer.

“The #CraftyHack initiative will see the company design, develop and deploy a new web-based app, designed to act as a tool for initiating, monitoring and measuring staff annual leave and holiday requests. I’m putting myself into the position of a Crafty Devil customer, whilst the rest of the team constructs a product around my requirements. And to ensure the realism of the project, work for other clients continues as normal, alongside the #CraftyHack project.

“#CraftyHack will prove invaluable in stress testing our organisation and better understanding how we respond to customer requirements. We’ll be documenting the entire design, development, deployment and post deployment process, so that upon completion, we can review what went well and identify what as a business, we could be doing better. Our findings will then be incorporated into our company procedures to ensure that in the future we deliver an even better service to our customers.”

Crafty Devil will be keeping everyone up to speed on its #CraftyHack initiative, with regular updates provided via the company’s blog at and also on Twitter @craftydevil.

Devilicious T/A Crafty Devil
Phil Norton
0044 28 9099 8597
139/141 Holywood Road Belfast Northern Ireland BT4 3BE United Kingdom