EasyRMS Expands Further in Europe with First Hotel Avalon Göteborg

First Hotel Avalon Göteborg chose EzRMS™ as their preferred SaaS Revenue Management solution.

London, United Kingdom, March 14, 2012 --(PR.com)-- Leading provider of SaaS Revenue & Yield Management solutions to the global hotel industry, Easy (Ez) Revenue Management Solutions Ltd (EasyRMS) has further secured another property under the First Hotel chain with the signing of the 101 rooms, First Hotel Avalon Göteborg, located in the very city centre of Gothenburg, Sweden.

First Hotel Avalon is perfectly located in the very city centre of Gothenburg, at the beginning of the main boulevard. Just within walking distance, there are a variety of restaurants, as well as the main shopping district around the corner of the hotel. The architecture and the location influence the atmosphere to a high degree.

Avalon opens the doors to creative, intellectual and thought -provoking cultural experiences. Covering everything from music, design, sound, light, auctions, readings, film and theatre to food, drink and art. Together with their partners, Avalon offers a selection of these both on the premises and elsewhere. Avalon offers 101 hotel rooms in six different categories - Penthouse Suite, Suite, Deluxe, Superior Business and Moderate. All of varying size and character. In addition, the hotel has meeting rooms and other areas suitable for larger groups.

Patrik Turnesjö, Managing Director, First Hotel Avalon Göteborg said, "We have been looking for a professional and well functional Revenue Management System for a long time and now we have found it in EasyRMS. We expect a more smoother work with RM and of course higher ADRs!"

The property implemented the EzRMS™ Core Module, which allows forecasting and optimisation based on Total Revenue across all market segments and room categories.

Mike Gadbury, Vice President - Strategic Sales, EMEA, who is managing this account, comments: "I am very pleased that Patrik has committed to EasyRMS after a long and full evaluation of his alternatives. I am also delighted to add another Design Hotel to our client portfolio."

About First Hotel Avalon Göteborg
First Hotel Avalon Göteborg is perfectly located in the very city centre of Gothenburg, at the beginning of the main boulevard. Within walking distance you will find a variety of restaurants, as well as the main shopping district around the corner of the hotel. First Hotel Avalon's role is to ensure that your entire visit is memorable. The architecture and the location influence the atmosphere to a high degree.

About EasyRMS:
Founded in July 1999, EasyRMS is a global leader and provider of SaaS revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today's industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.

Media Contacts:
Easy (Ez) Revenue Management Solutions
Jane Thor
Marketing Department
jthor@EasyRMS.com
T: +44 (0) 20 7495 0773
www.EasyRMS.com

First Hotel Avalon Göteborg
Patrik Turnesjö
Managing Director
Patrik.Turnesjo@firsthotelgrand.se
T: +46 33 799 00 40
www.firsthotels.se/avalon

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Contact
(Ez) Revenue Management Solutions Ltd
Jane Thor
+44 (0) 20 7495 0773
www.easyrms.com
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