New York, NY, March 15, 2012 --(PR.com
)-- Blankets and throws manufacturer Blanket America is inviting consumers to browse its ever-growing collection of YouTube videos. Available online at http://www.BlanketAmerica.com, Blanket America uses YouTube to spread awareness about domestic poverty and promote its charitable activities, including the brand's recent donation of 1,000 blankets in Downtown Los Angeles in conjunction with The Gap.
"Blanket America is committed to fighting domestic poverty, and social media has been a part of that effort from the very beginning; we have already connected with hundreds of thousands of consumers through Facebook, Twitter, and YouTube, among other networks. These social channels have enabled us to spread the word about Blanket America and our unique BUY 1, GIVE 1 fleece blankets donation model, all the while educating shoppers about what they can do to help Americans in need," said Mesh Gelman, founder of the blankets manufacturer.
Among Blanket America's most recent YouTube uploads at http://www.youtube.com/BlanketAmerica is a video of the manufacturer's charitable work with The Gap. In late 2011, the two companies donated 1,000 fleece blankets to Los Angeles Mission, a non-profit dedicated to helping the area's homeless population. Prior to the donation, The Gap promoted the partnership by selling select Blanket America blankets in some of the company's Los Angeles and New York retail locations.
Blanket America has also used YouTube to promote its BUY 1, GIVE 1 shopping model; for every item purchased from the company's selection of bedding, towels, and blankets for sale, the company donates a fleece blanket to a person or group in need. Blanket America works with Gifts In Kind International (GIK) to determine the best distribution locations for its BUY 1, GIVE 1 blankets, and has also facilitated economic relief efforts in Haiti under the company's CHOOSE HAITI line of products.
Supplementing the company's own efforts to combat poverty, Blanket America also uses social media to promote charitable organizations including food pantries, homeless shelters, and transitional housing projects. The blankets manufacturer, which has over 150,000 "likes" on Facebook, recently encouraged its fans to post their favorite charitable retailers; BoGoLight, a flashlight seller that also supports Haiti, was among the posted suggestions.
Bolstering Blanket America's BUY 1, GIVE 1 policy, the company is also able to offer shoppers direct-from-manufacturer prices on its textile inventory. Products range from hard-to-find California King cotton sheet sets to comforter sets with coordinating window treatments. Blanket America is a child company of Extreme Linen, a manufacturer of blankets, towels, and other textiles for JC Penney, Macy's, Target, and other major retailers.
Blanket America's online store is located at http://www.BlanketAmerica.com, and shoppers can learn more about the blanket and cotton sheet set manufacturer via phone at 1-800-478-4523. In addition to YouTube, Blanket America can be found on Facebook and Twitter at http://www.facebook.com/BlanketAmerica and http://twitter.com/BlanketAmerica.