New Practices for Green Product Innovation Highlighted in AltaTerra Online Briefing
Experts from Ingersoll Rand’s Center for Energy Efficiency & Sustainability and AltaTerra Research will discuss how sustainable innovation is being systematically envisioned, organized and implemented in practice to deliver new/improved products and services.
“Sustainability has become a priority for most large organizations, and related mandates from customers have become increasingly common,” states Don Bray, president of AltaTerra Research. “The operative question is how companies go about improving the environmental and social impacts of their product and service portfolios, and do so profitably within an industry value chain.”
For established companies, this can be challenging - especially those with broad product offerings, and complex or resource-intensive supply chains. Fortunately, new practices incorporating sustainability into the product innovation process are emerging – enabling companies to move beyond compliance to cost reduction, competitive advantage, increased profitability, and even new market opportunities.
In this briefing, Sue Burek of Ingersoll Rand and Phil Metz of AltaTerra Research will discuss how sustainable innovation is being systematically envisioned, organized and implemented in practice to deliver new/improved products and services.
Sue will draw from her experiences at Ingersoll Rand, a $14 billion manufacturer of diversified products, to zero in on the product innovation process, and how it is employed to move beyond compliance to make sustainability a competitive advantage. Starting from a customer vantage point, she will outline how Ingersoll Rand has embedded sustainability into its design processes to identify opportunities for differentiation:
The process and customer-centric criteria used to define "green”
Operationalizing the portfolio criteria through the New Product Development (NPD) process
Driving the NPD process to product-level sustainability assessments and decisions
Market rollout and the "Sustainability Readiness Checklist”
Phil will introduce sustainable product innovation and its ingredients – sustainable product strategy and rapid product development – and describe the objectives, elements and implementation of each process.
The briefing will be introduced and moderated by Don Bray, president of AltaTerra Research. Don will provide a brief overview of sustainability and its impacts across the enterprise, and the increasingly important role sustainability is playing in products and markets.
Further information and registration are available online at http://www.altaterra.net/event/green_innovation.
A limited number of press passes are available. Press pass requests may be submitted at www.altaterra.net/?presspass.
About AltaTerra Research
AltaTerra Research is an independent market research and education firm focused on high-value solutions for resource efficiency, clean energy, and sustainable business. We help forward-looking organizations leverage the latest marketplace developments, to achieve real operational savings and capitalize on new growth opportunities. More information is available at www.AltaTerra.net.