Bathla Aluminium, Manufacturers Has Launched BathlaDirect.com as an eCommerce Store

Mumbai, India, March 16, 2012 --(PR.com)-- Bangalore-based Bathla Aluminium, manufacturers of Home Ladders and Convenience Products, has launched BathlaDirect.com as an ecommerce store. According to the company, the online store will enhance levels of penetration of their products in Tier II, Tier III towns in India. BathlaDirect features "Ladder Buying Guide" which shows the importance of building purchase and decision support content for online stores.

The web store has been launched in association with eCommerce service provider Net Distribution. Net Distribution operates several online stores for large and mid-sized companies in India.

Rohit Bathla, CEO, Bathla Aluminium, said "The main objective is to provide consumers with the convenience of buying our high quality ladders, ironing boards, clothes driers and other home improvement products from anywhere in India."

Ajay Miglani, CEO of Net Distribution remarked that ladders, clothes driers and ironing boards are a new category within the Indian eCommerce space and the online store fills a distribution gap that exists in the marketplace.