Schenectady, NY, March 16, 2012 --(PR.com
)-- Pet owners looking for electric dog fences to safely confine their dogs outside will soon be enjoying quicker and easier online access to a local dog fencing company. To improve its accessibility on the Internet, Pet Stop of Eastern New York has launched an online marketing campaign with SEO leader Prospect Genius. One of the expected benefits of this initiative is that local dog owners needing an electric dog fence or wireless dog fencing will have more direct access to this local pet fencing service via its Web site.
According to a Pew Research Center study released at the end of 2011, the majority of individuals looking for product or business information rely on Internet search engines as their primary resource. That and other compelling data about consumer behavior on the Internet reinforces the importance of online visibility in today's market. Without a bolstered presence on the Internet, Pet Stop of Eastern New York could be missing out on valuable online exposure to roughly 50% of its target audience looking for dog fencing and dog fence installation. By working with Prospect Genius to attain a higher degree of Internet exposure, Pet Stop of Eastern New York will be increasing the probability that Albany- and Schenectady-area pet owners searching for pet fencing or wireless dog fencing will encounter its dog fencing company's Web site.
The Prospect Genius program is geared toward raising the prominence of Pet Stop of Eastern New York in Internet searches by boosting the performance of the pet fencing company on search results pages. By helping its Web site appear higher in results for relevant terms like "dog fence installation" or "electronic dog training collars," Prospect Genius helps improve the access pet owners have to the dog fence training supplies and support that Pet Stop of Eastern New York offers.
As Matt Gallo, an online marketing specialist for Prospect Genius explains, "Our efforts to assist them in achieving a higher position on the search engine results pages will help more local Internet searchers become aware of their dog fence training products and services. This, as we see it, is a win-win scenario."
Pet Stop of Eastern New York is a dog fence installation and service company located in Schenectady. Established in 2009 to help Albany-area pet owners safely provide their dogs with unsupervised outdoor exercise, Pet Stop of Eastern New York provides dog fence installation, repairs, electronic dog training collars, and other related services.
Pet Stop of Eastern New York
Phone: (518) 662-0373
Address: 426 Taurus Rd., Schenectady, NY 12304