Feedback Sports Gears Up with B2BGateway to Expand Trading Partner Base

Back Country joins the ranks of other major retailers to carry Feedback Sports equipment.

Boston, MA, March 18, 2012 --( Feedback Sports, maker of premium work stands, versatile bicycle storage and precision measurement tools enlists the help of B2BGateway to add Back Country to their growing list of trading partners. With B2BGateway’s fully-integrated EDI, Feedback Sports is able to trade EDI purchase orders, invoices and inventory inquiries with major retailers such as REI.

B2BGateway seamlessly integrates with Feedback Sports warehouse/3PL, ODW Logistics. B2BGateway extracts Sales Orders from Feedback Sports’ Quickbooks, translates those and creates warehouse shipping orders (940’s) which transmit to ODW. ODW then fulfills the order and sends back an EDI ‘945’ shipping confirmation to B2BGateway, which is again translated and automatically imported into Feedbacks’ Quickbooks as an invoice. The invoice import also ties back to the Sales Order, closing the loop making it hands-free, completely automated and super efficient.

“Feedback Sports has had an excellent working relationship with B2BGateway for four years,” says General Manager, Kent Fuller. “B2BGateway has provided good service and customer support for us. We run QuickBooks enterprise software and recently started communicating order information and ship confirmations with our 3PL warehouse via EDI through B2BGateway. We have been able to automate the creation of customer invoices through exporting the shipping information directly into QuickBooks.”

About Feedback Sports: Based in Golden, Colorado, Feedback Sports was started by avid cyclist and engineer Doug Hudson in 2004 with his development of the Alpine Digital Scale to weigh bicycles. Eight years later, Feedback Sports has a complete biking accessories line; everything from work stands, apparel, squirt lube to measurement tools and more. For more information, please log on to or connect with them via or

About B2BGateway: B2BGateway is a leading global EDI (Electronic Data Interchange) solution provider with offices in North America, Europe, Scandinavia and Australia. B2BGateway is a GS1 Accredited solution provider and offers 24/7 dedicated customer support with each client assigned their own designated Support Engineer. B2BGateway EDI solutions are simple to use, competitively priced, highly effective and can increase profitability by reducing costs associated with manual data entry. Our EDI solutions are flexible and adaptable, catering to any organization from the sole trader to the multinational corporation. For further information, please call +1 (401) 491 9595, log onto www.B2BGateway.Net or connect with us via or
Louisa Gooding