Paving Contractor in Raleigh, NC, Partners with SEO Firm to Better Serve Area Property Owners

Home- and business owners in Raleigh will soon have easier access to the asphalt paving and repair services they need.

Raleigh, NC, March 18, 2012 --( Home- and business owners in Raleigh will soon have easier access to the asphalt paving and repair services they need. Raleigh-based AJ’s Paving Company is increasing its online presence through a partnership with local online marketing firm Prospect Genius. The move is intended to help potential customers more easily locate AJ’s Paving Company when conducting an Internet search for paving services.

According to a September 2010 study by the Pew Research Center, an estimated 58% of Americans report that they use the Internet to research products and services they need. That’s why it’s vital for a locally owned business such as AJ’s Paving Company to have an active and visible online presence. Whereas local businesses may once have relied heavily on word of mouth or the phone book to bring in new clients, the continual growth of the Internet as a tool for both research and recommendation means that a business benefits from using its Web site to remain competitive in its industry.

Prospect Genius works by improving the search engine ranking of a business’s Web site through the use of search engine optimization (SEO). When home- and business owners in and around Raleigh query a major search engine such as Google, Bing, or Yahoo! using keywords such as “driveway paving,” “driveway repair,” or “sealcoating,” they will now be more likely to encounter AJ’s Paving Company’s Web site in the top search results.

“Research has shown that sites in the top two to three search engine results receive more clicks,” states Matt Gallo, a senior Internet marketing strategist at Prospect Genius. “For a locally owned business, those additional clicks can translate into an increase in new clients. We hope that this new partnership will benefit both AJ’s Paving Company and property owners in the Raleigh area who need asphalt paving, repair, and sealcoating services.”

AJ’s Paving Company has been offering affordable, high-quality parking lot and driveway paving services in the Raleigh area since 1991. This paving contractor also specializes in asphalt sealing and parking lot striping.

AJ’s Paving Company
Phone: (919) 727-8063
Address: 4501 New Bern Ave, Suite 130, #187, Raleigh, NC 27610
AJ's Paving Company
AJ Stanley
(919) 727-8063