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Kroger Selects MMI Public Relations as Agency of Record


Local Public Relations Firm Selected to Provide PR Services for 16 Triangle Stores of National Grocery Retailer.

Raleigh, NC, March 21, 2012 --(PR.com)-- Patty Briguglio, president of MMI Public Relations (http://www.mmipublicrelations.com), a Raleigh-based full-service public relations firm, has announced that the firm has been named the public relations agency of record for the mid-Atlantic region of Kroger (http://www.kroger.com), the nation’s largest traditional grocery retailer with 16 stores throughout the Triangle and North Carolina. MMI will assist Kroger in the development and implementation of a strategic public relations campaign that incorporates media relations, strategic planning and community relations.

Quotes:
“We are excited to work with Kroger to develop their public relations campaign in the Triangle and are honored to have been chosen to represent the company,” said Briguglio. “At MMI, we admire the role Kroger plays in the community to combat hunger and promote health and wellness. We look forward to assisting the company with its public relations efforts.”

New Media Content:
MMI Public Relations’ Twitter account
http://twitter.com/MMIPR

MMI Public Relations’ “Be Heard” blog
http://www.mmipublicrelations.com/blog

MMI Public Relations’ YouTube channel
http://www.youtube.com/user/mmipublicrelations

MMI Public Relations’ Facebook page
http://www.facebook.com/mmipublicrelations

About Kroger:
Kroger, the nation’s largest traditional grocery retailer, has 16 stores throughout the Triangle and North Carolina, including Apex (1), Cary (1), Garner (1), Fuquay-Varina (1), Raleigh (6) and Durham (6). Headquartered in Cincinnati, the company employs more than 338,000 associates who serve customers in 2,439 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. The company also operates 788 convenience stores, 361 fine jewelry stores, 1,046 supermarket fuel centers and 40 food processing plants in the United States. Kroger focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information, please visit http://www.kroger.com.

About MMI Public Relations:
MMI Public Relations is a Raleigh-based, full-service PR firm that helps its clients start big conversations and make powerful connections. With a strong base in traditional public relations, MMI has strategically evolved into a market leader in emerging PR tools such as social media, online video and podcasting. MMI works with firms and individuals in a wide spectrum of industries across the nation. Ranked one of the top PR firms in North Carolina and nationally, MMI is the recipient of numerous awards in the public relations arena and the community. For more information, call (919) 233-6600, visit the MMI Public Relations website at http://www.mmipublicrelations.com or the MMI Public Relations blog at http://www.mmipublicrelations.com/blog.

Caitlin Russell
MMI Public Relations
(919) 233-6600
caitlin@mmipublicrelations.com
http://twitter.com/MMIPR
http://www.mmipublicrelations.com
Contact Information
MMI Public Relations
Patty Briguglio
919-233-6600
Contact

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