New Kid on the Block to Satisfy Your All Personal Grooming Needs:

New Delhi, India, March 21, 2012 --( We might find a plethora of "new" e-commerce websites, but a few stand out. It is not easy for a start up to get noticed. Then what makes it stand out? seems to have the answer.

Shailvee Panjiyar, Manager, Category explains, "A lot of things make a start-up click. The name to begin with, like definitely defines us. It justifies the royal shopping experience you will be exposed to. While usually start ups launch with a handful, they already have more than hundred brands on board and still counting." is an e-commerce hub for beauty, wellness and personal care products. It is not just an online space which brings leading brands under one roof, but would be the most convenient destination for all your personal care needs. is headquartered in Mumbai.

Talk about the name and the Team flaunts its extra "L" with the utmost panache. The extra "l" denotes "loyalty" which happens to be the basis of every e-commerce website.

Team is a beautiful blend of competence, efficiency and innovation. It comprises of a highly dedicated and hard-working team of IIT/ IIM graduates backed by blue chip angel investors.

“We know that it is easy to be successful. But, it is hard to get success at the 'right time'. With, we wanted to use our resources at the right time in the right way,” says Manish Taneja, Co-founder and CEO,

Rahul Dash, Co-founder and COO,, adds, “We all know that Beauty lies in the eyes of the beholder and who knows it better than the men. We learnt, after a lot of research, about the pertinence of the experience when a personal care purchase happens. We strive to bring that experience and better it with our platform. And we decided to plunge into the vast beauty and personal care industry.”

It is a platform for all shopaholics to do the job more frugally. While many more brands are queued up to jump on the bandwagon, add to your shopping radar an extravagant lifestyle shopping experience. Do watch out for exciting surprises that will unveil in the coming months.
Sidharth Arun