Portland, ME, March 21, 2012 --(PR.com
)-- The Massachusetts based National Fire Protection Association (NFPA) has chosen the Portland, Maine based design studio NASHBOX to create the campaign for Fire Prevention Week 2012. This national campaign was established in 1922 to teach kids about fire safety. "Our goal is to have a Fire Prevention Week Campaign as effective as 'Stop, Drop and Roll,'" says Scott Nash, Creative Director at NASHBOX. "We have a concept that is distinctive and endearing, one that will work across all media including posters, banners, brochures, activity books, video, web and social media.
“NASHBOX is one of the most creative and well managed studios I have had the opportunity to work with,” says NFPA’s Steve Dornbusch. “Their unique approach to FPW2012 brings a vitality and level of sophistication to our materials that is ultimately memorable & engaging for all ages.” He continues, “While fire prevention is of the utmost seriousness, the positive energy and innovation of this campaign will inspire our audience to take action.”
Fire Prevention Week takes place every year during the first week of October, commemorating the Great Chicago Fire of 1871. Campaign materials are available through NFPA’s catalog which is distributed to fire departments throughout the country and online.
For further information contact: Nancy Gibson-Nash at Nashbox, Portland, ME.