Barter in South Africa Gains the Necessary Strength for Success on Local and Regional Levels
TransMedia Barter establishes regional brokerage office in South Africa led by Des Langkilde. In this first month of operating, new accounts have ranged from media companies, a large hospitality group, safari lodge, restaurants and other businesses. The simple model used is quite attractive since there is no cost to open an account, no monthly or annual fee, only a transaction fee when purchases are made providing a performance based solution.
He joins the TransMedia Barter team to lead and extend representation through a barter brokerage network of client representatives in the fifteen countries of Angola, Botswana, DR Congo, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Seychelles, South Africa, Swaziland, Tanzania, Zambia, and Zimbabwe.
Des Langkilde is highly respected in the region as the founder and publisher of the official trade journal of the Southern Africa Tourism Services Association (SATSA) and the Regional Tourism Organisation of Southern Africa (RETOSA), the Tourism Tattler aims to bring to the Southern Africa tourism trade informative, objective, accurate and educational information on issues that impact on tourism stakeholders.
Andrew Jernigan, TransMedia Barter, Vice President of Business Development & Global Operations, states, “We are extremely excited to welcome Des and Bev to our team. Their vast knowledge of international hospitality and media industries combined with the level of understanding barter bring a vital factor for the strengthening of the economic stimulus to the region. Media companies will certainly use this vehicle to re-market the inventory they receive through direct trade transactions in the region. Des is ideal to lead this team, and the timing is perfect.”
In this first month of operating, a number of media companies have opened an account eager to accept new business through the brokerage service, in addition to a large hotel group, safari lodge, restaurants and other businesses. The simple model used is quite attractive since there is no cost to open an account, no monthly or annual fee, and a software account management system for effective cost management.
Clients are able to earn trade credit for unsold inventory or capacity, under-performing assets (real estate/goods/media), or services to then purchase what they need using that trade credit. The profit of gaining revenue when there previously was no source for moving these assets can be the stimulus needed for attaining the growth goals of companies. When the trade credit (called "barter dollars") is used there is a 10% transaction fee - the only fee to utilize the services of TransMedia Barter.
Almost any business would trade anything for new customers, better cash flow and reduction of capital costs. TransMedia Barter is in it’s 19th year of business with worldwide offices and participates in Universal Currency of the International Reciprocal Trade Association (IRTA) for increased strength for serving it's clients worldwide.