Tim Brooks Named Chairman of Digital Advertising Technology Company Azullo

London, United Kingdom, March 29, 2012 --(PR.com)-- Tim Brooks has been appointed Chairman of digital advertising technology company Azullo. Tim is former Managing Director of Guardian News & Media, Chairman of Newspaper Publishers Association, and before that, a director of IPC Media. He is currently teaching at London Business School and consulting to content and advertising businesses.

Earlier this month Azullo secured second round funding from The North West Fund 4 Digital & Creative, managed by AXM Venture Capital Limited, to finance growth of its leading product Respond.

Eye-tracking studies show most people ignore online ads. Respond solves the problem of "banner blindness" by using call-to-action buttons to display highly relevant messages to people across a network of quality sites. Someone reading an article about a weekend in New York might see a button above and below the content that says "Book flights from London."

Respond is used by leading publishers including Trinity Mirror plc and Future plc, and advertisers including BSkyB and Lovefilm.

Tim Brooks comments, "I am delighted to become Chairman at Azullo. My work brings me into contact with lots of young digital businesses, but Azullo stands out - partly through the founders' style, and partly because of their excellent product."

Guy Cookson, Azullo Co-Founder, comments, "We are experiencing tremendous growth as Respond is adopted by very large publishers and advertisers. I'm very excited about Tim joining us, because he has the expertise and experience to help guide us as we scale and continue to innovate."

David Smith, Investment Director of AXM Venture Capital, comments, "AXM is pleased to have introduced a director of Tim’s calibre and with such relevant experience, to such a promising portfolio company: we are confident that Tim will accelerate Azullo’s already impressive rate of growth.”

The North West Fund for Digital and Creative is part of the £185m North West Fund financed by The European Regional Development Fund and The European Investment Bank.

About Azullo
Azullo was founded in 2009 by Guy Cookson and Andrew Dobson. The consortium of second-round investors includes the North West Fund 4 Digital & Creative, John Lyon, Joel Rosenblatt and Chris Frost.

Learn more about Respond by visiting www.respondhq.com, call 0845 689 8900 or email team@respondhq.com.

View Respond at http://www.slideshare.net/Respond/welcome-to-respond-9855019
Guy Cookson
0845 689 8900