BeadforLife Welcomes Cliff Miller to Advisory Board

International Non-Profit Organization Welcomes MJ Christensen Diamonds Owner

Henderson, NV, March 29, 2012 --( BeadforLife is proud to announce that Cliff Miller has joined the BeadforLife Advisory Board. Making a difference is nothing new for MJ Christensen Diamonds owner Cliff Miller. As owner of MJ Christensen Diamonds, Miller has been opening his heart and working with many local and global charitable organizations to help change lives. The company has partnered with BeadforLife for two years.

Cliff is a respected jewelry industry leader for more than 40 years and is a Certified Gemologist Appraiser and Circle of Distinction member with the American Gem Society, a not-for-profit trade association dedicated to promoting the ethical representation of all jewelry products. The AGS Code of Ethics includes the promise to not participate in the conflict diamond trade. Cliff will be a featured speaker at the AGS Conclave in Miami this April, leading a discussion about his passion for making a difference.

BeadforLife is a nonprofit organization that works to eradicate extreme poverty by creating bridges of understanding between impoverished Africans and concerned world citizens. Ugandan women turn colorful recycled paper into beautiful beads. Women in Northern Uganda, who are rebuilding their lives after a 20+ year civil war led by Joseph Kony, gather shea nuts and press them into shea butter for cosmetics and soaps. And people who care, like MJ and their guests, open their hearts, homes and communities to buy and sell both products. The beads and shea butter become income, food, medicine, school fees and hope.

MJ Christensen has raised nearly $100,000 for BeadforLife, more than any other BeadforLife partner organization. “We cannot express how thrilled we are to have a partner like MJ Christensen Diamonds,” says Heather Ditillo, BeadforLife Program Director for North America and Europe. “MJ’s exquisite jewelry collections have a deeper brilliance that is full of heart and giving,” she adds. “It is remarkable to feel the warmth and generosity of Cliff, his family and team. This extends directly to the beautiful women in Uganda that we work with. We are honored to have his expertise amongst our BeadforLife leaders.”

For Cliff Miller what matters most is the story behind the jewelry, whether it be diamonds or beads. “You cannot put a price tag on beauty, and BeadforLife so perfectly illustrates that a five-dollar paper beaded bracelet can evoke as much emotion and tell an equally compelling story as any designer piece,” he says. “If there is a story to be told, let it be a story of inspiration, hope and most importantly, love.”

Together, MJ and BeadforLife are taking action - one bead at a time and one diamond at a time. The MJ family invites the community to get involved with BeadforLife. For more information, visit or one of their beautiful stores in the Las Vegas area to purchase BeadforLife products.

To learn more about BeadforLife and how you can host your own BeadParty or event, or for additional media information including interviews with Cliff Miller, please contact Jennifer Miller at (702) 617-8818 x8030 or

About BeadforLife: BeadforLife creates sustainable opportunities for impoverished women to lift themselves out of poverty by creating a circle of connection between women in Uganda and people around the world. Women in Uganda work hard to roll beautiful bead jewelry out of recycled paper and harvest shea nuts to make shea butter. People worldwide sell these items and educate themselves and others about extreme poverty. All net profits support efforts to end extreme poverty around the world.

About M.J. Christensen Diamonds: Las Vegas has trusted the MJ Christensen family since 1939. As Nevada’s largest diamond retailer, MJ Christensen offers the highest quality certified diamonds, engagement rings and fine jewelry. The Consumer Research Institute has recognized MJ Christensen Diamonds as one of “America’s Top Engagement and Wedding Ring Stores,” the people of Las Vegas voted MJ Christensen “The Best of Las Vegas 2011” in its category, and recognizes the retailer in its 2011 and 2012 “Best of Weddings” category. The company is fully committed to a future grounded in unquestioned ethics in business led by Cliff Miller and wife and business partner Darlene. MJ Christensen is a member of the American Gem Society, an organization that holds fine jewelers accountable to a set of standards so high that less than five percent of all jewelry stores in the United States qualify as members.
MJ Christensen Jewelers
Jennifer Miller