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Brooklyn Industries Partners with the Brooklyn Roasting Company to Create the Limited Edition Java Tote


From a coffee bean sack to a fashionable tote, Brooklyn Industries prepares to launch a stylish bag that highlights the brands core beliefs: creating community based partnerships, local manufacturing and using up-cycled materials to produce unique and innovative products

Brooklyn, NY, March 31, 2012 --(PR.com)-- As the third launch in a series of locally manufactured, innovative bags, the Java Tote will debut in a limited run at all Brooklyn Industries retail locations.

The partnership between Brooklyn Roasting Company and Brooklyn Industries came about organically as both companies’ headquarters are located in Dumbo, Brooklyn. The head handbag designer for Brooklyn Industries, Nancy Phan walked into the Roasting Company and upon speaking to the staff realized there were hundreds of sacks that transport coffee beans lying idle in the warehouse. She was immediately intrigued by the beauty and simplicity of the existing design on each bag, which sparked the idea to use the sacks to create a fashionable summer tote bag.

Due to the variety of color and graphic combinations, the tote serves as a unisex style. With a recycled Jute outer shell, 100% cotton lining, Italian leather features and pop color details, the Java Tote is not only fashionable but study enough to withstand consistent usage. While each bag is unique, 3 color combinations will be available in Brooklyn Industries retail locations on April 6th: black leather straps with black lining, black leather straps with blue lining and pink industrial plastic straps with pink lining.

Each bags distinct design was created from a variety of coffee sacks coming from: Bali, Brazil, Mexico, Ethiopia and Peru. With the launch of this bag, Brooklyn Industries partnered with an organization that supports farmers within those very areas. The brand joined forces with the Kiva organization due to their mission to bring about change within the farming industry by directing the economic cycle back to farmers. A portion of the proceeds from the sale of the Java Tote will go to Kiva.

To purchase the Java Tote go to any Brooklyn Industries retail location or www.brooklynindustries.com

For more information regarding Brooklyn Roasting Company visit: www.brooklynroasting.com

About Brooklyn Industries

Brooklyn Industries is a cutting edge design company that sells its innovative clothes exclusively through its 15 retail stores and online website. Founded by visionary artists Lexy Funk and Vahap Avsar in 1998, Brooklyn Industries’ stores engage the local community in art, clothing, design and style.

Brooklyn Industries was honored as a “Green Power Pioneer” by ConEdison Solutions and Community Energy, Inc. in recognition of its commitment to using Wind Power in its stores and office headquarters. In 2006, Brooklyn Industries was recognized as a top entrepreneur with Crain’s New York Business’ coated “Small Business Award.” The company also ranked in Inc. Magazine’s 500 list, which highlights the nation’s fastest-growing private companies.

Brooklyn Industries continues to grow every year as an innovative and creative vertical retailer, staying true to its Brooklyn roots.
Contact Information
Brooklyn Industries
Erin Williams
718-801-8900
Contact
brooklynindustries.com

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