Edwards, CO, April 01, 2012 --(PR.com
)-- Leading Colorado based action photography specialist Jack Affleck has recently announced the success of his joint venture with MMG marketing. This project was aimed at improving the number of visitors to Colorado during the winter season, as the State had experienced low visitor numbers in the previous years and tourism revenues had suffered as a result.
In taking on this campaign, Jack Affleck and his team worked under the direction of the MMG Marketing staff to take action photography photos that would capture the imagination of the company’s chosen target audience. The audiences for this particular campaign were young families with young children and teenagers, and athletic, affluent businessmen in their 30s and 40s and therefore the pictures were designed to appeal to these particular sets of demographics.
The photo campaign that Jack created was based on a series of action shots filmed within the Colorado mountain ranges. They focused on young men and women skiing and snowboard within the icy climate of the Colorado winter as the deep blue backdrop of the sky loomed behind.
The campaign was a huge success for the State of Colorado, as shown by recent visitor figures which should a 15% in the 2011/12 winter season. This compares favorably with other states within the region where visitor numbers have dwindled due to the struggling US economy and shows precisely why professional action photography as offered by specialists such as Jack Affleck has become a valuable asset in any marketing team’s armory.
To find out more about Jack Affleck, please visit his website at www.jaffleck.com.