Adbacker Shifts the Evolution of Advertising by Fusing It with Crowdfunding

New York, NY, April 02, 2012 --(PR.com)-- While social networks propel information farther and faster than at any other point in history, there is no doubt that our cultural values continue to be heavily shaped by advertising and the mega corporations able to pay for them. Enter Adbacker, a revolutionary platform which merges advertising with crowdfunding. The site is rapidly gaining momentum, having already distributed over 20,000,000 ads since it launched in December 2011, all funded by individual backers. Adbacker enables users to choose the social issues they care about, fund an advertising campaign and watch as the ads run on major news sites. The backer also has the option to inscribe their name on the banner, demonstrating further support of the message.

What makes this unique model so popular is that unlike other crowdfunding platforms, there is no minimum to kick off the campaign. A $5 contribution from a backer gets the ad displayed 2,500 times. Users can either upload their own ad or suggest a topic, with Adbacker designing the banner. Once the campaign is launched it has the potential to become self-sufficient, getting funded and accelerated by anyone who thinks the idea is worth spreading.

The project began in an effort to fill in the information gaps left by the mainstream media while leveling the advertising playing field which is dominated by deep pocketed corporations. “The platform enables crucial messages to get placed in arenas where, for the most part, they have been largely ignored” says Serge Barr, founder of the New York-based venture. “This isn’t about pushing a product, this is about pushing back.”

http://www.adbacker.com