Ugly Global Water Crisis Gets a Makeover from ThirstTees

Diseased water and poor sanitation are getting a little cleaner with the help of ThirstTees, a clothing line urging everyone to “Wear Water.”

Portland, OR, April 04, 2012 --( Nearly 40% of the worlds population is asking for a simple element of life: Water. According to a 2008 UNICEF report on the progress of drinking water and sanitation, roughly 1 billion people in the world can’t acquire a drink of clean water and 2.5 billion don’t have access to a basic toilet.

Think war is ugly? Based on a 2006 UN Human Development Report, disease from unsafe drinking water and lack of sanitation kill more people every year than all forms of violence, including war.

It’s time for a makeover and a new clothing line is doing just that.

ThirstTees, a socially conscious clothing line launched in October of 2011, is spreading the word and changing lives one t-shirt at a time. With each item purchased, one person is given access to clean water for 25 years. Partnering with Thirst Relief International, a non-profit that builds wells and purifiers in Africa and South America, ThirstTees has the goal to become a full clothing line with the focus of ending the global water and sanitation crisis.

“We’re planning to grow beyond t-shirts and into a full clothing line,” founder and CEO Kyle Morrow says. “Take the ‘active lifestyle’ brands like Patagonia, The North Face, or Quicksilver and create a new category, the ‘philanthropic lifestyle’ category.”

ThirstTees is following in the footsteps of companies like TOMS, a shoe company that gives one pair for each pair purchased, and emulate their one-for-one motto.

“People are eager for their purchases to have an impact on the world,” says ThirstTees’ “executive thirst quencher” Nicholas Morrow, “the success of TOMS proves that.”

“Water changes everything and that’s why ThirstTees was born,” Morrow says.

The ripple effect goes beyond just a clean drink of water. Women are attacked and raped on the roads to the watering holes and children are pulled from school to collect water, halting or even ending their education.

The UN report estimates that 443 million school days are lost each year due to collecting water and being sick from water-born diseases.

With the help of companies like ThirstTees, the water crisis is starting to look a little brighter and bit cleaner. Is it too much to ask that no one should be ThirstTee?
Nicholas Morrow