Atlanta, GA, April 05, 2012 --(PR.com
)-- Cookerly Public Relations recently welcomed Lovin’ Spoons to its client roster.
A growing chain of self-serve frozen yogurt stores, Lovin’ Spoons has been capturing fans across the Southeast since its initial store launch in Savannah in November 2010. To help boost the company’s profile and ultimately drive franchise sales, Cookerly will provide a comprehensive public relations program that combines traditional and social media assistance. Responsibilities include strategic and proactive media pitching and outreach, message development and coordination on trade advertising opportunities.
“Frozen yogurt is a hot trend in the food industry and Lovin’ Spoons provides a unique concept in this area,” said Candace McCaffery, Chief Strategy Officer for Cookerly Public Relations. “We welcome the opportunity to support the company’s growth by building brand recognition and visibility with a larger audience, and know that our experience working with franchises will help Lovin’ Spoons achieve its goals.”
Over the past 14 months, Lovin’ Spoons has experienced rapid, sustainable growth and brand awareness, recently opening its fourth store and attaining a large customer base of loyal fans throughout Georgia and South Carolina.
About Cookerly Public Relations
Celebrating its 20th year, Cookerly Public Relations, based in Atlanta with an office in Lexington, KY, is a multi-disciplinary firm with expertise in the development and execution of communications programs including media relations, crisis communications and issue management, social media marketing and digital communications, special events, business-to-business communications and consumer product marketing. The agency's experienced staff develops communications strategies to strengthen client brand images and accelerate long-term growth.