Los Angeles, CA, April 07, 2012 --(PR.com
)-- Individuals who received benefit payments as a result of owning critical illness insurance are being sought by the American Association for Critical Illness Insurance, the national trade group.
"We have launched a national consumer awareness campaign working with leading national media and are seeking two individuals willing to be interviewed by editors," explains Jesse Slome, director of the organization. The claims should be relatively recent Slome says, having been paid within the past two years.
"Magazine and newspaper editors are willing to tell the story of how critical illness insurance benefits people, but they will want real life examples," Slome adds. "We are asking insurance agents who sell this protection to help put us in touch with potential candidates who would be willing to share their story."
Ideal candidates should be men or women in their 40s or young 50s for the purposes of the Association campaign. They may have purchased the coverage on an individual basis or through their employer's offering. While a growing number of agents are starting to sell critical illness insurance, the vast majority of sales of the product are currently made through the worksite.
The Association launched a national consumer awareness campaign earlier this year and has already generated coverage in several dozen periodicals and on nearly 300 print and television news websites. The campaign will generate tens of millions of dollars worth of positive exposure according to Slome. Six insurers are supporting the effort, Assurity Life, Dearborn National, MetLife, Protective Life, Standard Life and Accident and Transamerica.
Insurance agents with clients who can be contacted by the Association should call Jesse Slome at 818-597-3205. Slome serves as executive director of the trade group and director of the American Association for Long-Term Care Insurance. This is the national trade group established in 1998 to create heightened awareness among aging Americans about the risk of needing long term care and the value of long term care insurance as an affordable way to pay for needed care.