Baker Tilly and FinancialForce Announce Partnering Agreement

San Francisco, CA, April 11, 2012 --( Baker Tilly Virchow Krause, LLP (Baker Tilly), a full service accounting and advisory firm, and, the cloud applications company, today announced an agreement to deliver FinancialForce Professional Services Automation (PSA) implementation best practices to Professional Services Organizations (PSOs) looking to improve service execution and resource effectiveness.

The partnership will initially focus on PSOs using Salesforce CRM (around 50 percent of the market) in North America. FinancialForce PSA systems experts will work alongside Baker Tilly’s management consultants to help services organizations maximize profitability and deliver larger projects with exceptional business results. Built on a leading cloud platform, FinancialForce PSA offers unrivalled connectivity to Salesforce CRM, the market leading CRM system among services firms. As such, the partnership will deliver a unique and focused offering for services organizations in the ecosystem.

A PS Maturity Benchmark Report published this month by SPI Research benchmarked more than 200 services firms and found that the top 10 percent performers all utilize a dedicated PSA application and report greater levels of integration between CRM and PSA. As a result they report 230 additional billable hours per employee per year, which can amount to over $50,000 annually of additional revenue per consultant. They also report overall profitability levels 84 per cent higher than firms without integrated CRM and PSA.

By working with, Baker Tilly gains access to an enterprise-strength PSA application on, and can leverage their proven knowledge and expertise through their partnership with Baker Tilly plans to utilize experience gained in the ecosystem to help services organizations close the loop between their sales, customer services and project teams to improve profitability and service delivery.

“Our economy has a disproportionate number of service organizations, and for them a single cloud approach to sales and operations offers the speed, seamless integration and flexibility they need to scale their operations,” said Vinnie Mirchandani, CEO of Deal Architect and innovation author of the recently released The New Technology Elite. “The alliance between and Baker Tilly helps PSOs focus on their number one priority, making the best use of their teams to deliver outstanding customer results.”

"Baker Tilly is quickly building out one of the best cloud computing practices of the leading accounting and advisory firms and brings significant expertise to the market," said Jeremy Roche, President and CEO, “There are strategic and immediately tangible benefits to utilizing a single cloud for both sales and professional services management. Baker Tilly will help service organizations leverage this single environment and the full capabilities of the platform to improve processes and maximize effectiveness.”

“We understand the power of bringing multiple solutions together within the ecosystem and have a shared vision with that we can improve services company operations demonstrably,” said Ethan Bach, Principal, Baker Tilly. “We help firms rethink the way they work and leverage new technologies, like, to improve their internal processes, communication and collaboration to drive a competitive advantage. We believe that FinancialForce PSA is one of the best solutions on the platform that complements the services industry CRM system of choice, Salesforce.”

About is the cloud applications company. We focus 100% on building business applications for, the world’s leading cloud computing platform from Our applications include Accounting, Billing, Professional Services Automation (PSA) and Services Resource Planning (SRP). We serve fast-growing organizations and dynamic enterprises, helping them to align Finance, Sales and Service in a way that enables profitable growth. We are backed by two of the biggest and best players in the business, UNIT4 and

To learn more please follow us on Twitter @FinancialForce, visit our Facebook page or visit

Media Contact:
Maria Bradley
Reidy Communications for
(415) 509-0498

About Baker Tilly
With staff totaling more than 1,400, Baker Tilly provides a wide range of accounting and consulting services. It is headquartered in Chicago, Illinois, and is an independent member of Baker Tilly International, a worldwide network of 150 high quality, independent accounting and business advisory firms in 120 countries, with more than 25,000 professionals. The combined worldwide revenue of independent member firms exceeds $3 billion. Baker Tilly is ranked as one of the top 20 largest accounting and advisory firms in the United States*. With 11 offices throughout the US, Baker Tilly has received numerous national and regional awards for its strong growth, solid financial position, and industry leadership.

For more information about Baker Tilly, please visit

*According to Accounting Today’s 2012 list of "Top 100 Firms."

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Media Contact:
James Ang
Marketing Manager, Baker Tilly
(414) 777-5374
Maria Bradley
1-(415) 509-0498
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Twitter: @FinancialForce