Bluegrass Family Health Launches Compass ChoiceRewards Transparency Tool

Regional Carrier first to offer a transparency shopping tool in the state of Kentucky

Lexington, KY, April 12, 2012 --( Bluegrass Family Health is pleased to announce the launch of their new transparency tool, Compass ChoiceRewards, in partnership with Compass Healthcare Advisers.

Bluegrass Family Health launched the incentive program to selected metropolitan areas of their fully-insured membership, effective, November 1, 2011. The Compass tool allows members to shop for a designated list of elective medical procedures and earn a financial reward for making informed, cost-effective medical decisions.

Thus far Bluegrass Family Health has received positive feedback from employer groups and members in support of the program. The initial three months of data show an average savings of $1,204 per case.

Garry Ramsey, Chief Marketing Officer for Bluegrass Family Health, states: “One of the goals of Bluegrass Family Health is to promote the health of members through empowerment and engagement, supported by tools and information, while delivering access to high quality, cost effective health care services. The Compass ChoiceRewards program empowers members by providing them with important information and allows members to actively engage in healthcare cost decisions.”

When members shop for procedures using Compass, they are given a list of high-quality, cost-effective locations in their geographic area that offer a particular procedure. Members who choose to have their care at locations identified by Compass as cost-effective then receive cash incentives in the mail after their claims are processed. Since November, members who have participated in the program have earned a total of $3,550 in reward incentives.

One employer group has had seven members elect Cost-Effective procedures through Compass since the program launched, resulting in $750 of incentives earned by the employees. Sue Neleski, Benefits Specialist at Communicare, Inc. explains, “This has been a great tool for our employees as I often get calls asking about costs for services. The Compass tool has made my job so much easier.”

About Compass Healthcare Advisers
Compass launched its first cost transparency tool, SmartShopper, in 2010 and has grown to include over 60,000 members and more than 25 clients in four states. Compass continues to promote cost transparency in healthcare and empowers members to make informed decisions without sacrificing quality of care. For more information on Compass and its programs, visit the company’s website at

About Bluegrass Family Health, Inc.
Bluegrass Family Health is a Kentucky-based group health plan serving members throughout Kentucky and Southern Indiana. BFH provides employer group insurance with a wide array of products to meet the needs of the marketplace. Bluegrass Family Health was created to provide access to exceptional medical care, affordable and flexible health plans, and personal service. For additional information on Bluegrass Family Health, visit
Bluegrass Family Health, Inc.
Jessica Kearney
651 Perimeter Dr. Suite 300
Lexington, KY 40517