Rebranding Realizes a 32% Increase in Business for Empire Valuation Consultants

New York, NY, May 31, 2007 --( When a company’s business is determining the value of diverse assets — “brand value” being one of them — you know it would be highly selective in choosing the company that would add value to its own brand. Empire Valuation Consultants, the Northeast’s leading independent valuation consulting firm, retained Pisarkiewicz Mazur & Co to increase its brand recognition nationwide and help it compete more directly and effectively with major players in their field.

Founded in 1988, Empire Valuation Consultants provides business valuations for nearly every industry and type of financial security, as well as all forms of intangible assets, such as technology, patents, trademarks, customer lists, and software. Valuations are used in buying or selling a company, litigation, raising capital, and executing buy/sell agreements.

PM & Co created a new brand position, visual re-branding, and a comprehensive communications strategy, utilizing a new tagline “Experience Excellence.” Powerful imagery and a new color palette were designed and applied to every communication vehicle, including a new capabilities brochure, a system of specialty brochures, a new corporate website, and a series of highly conceptual postcard mailings. In addition, a fresh, new conference show booth was created to showcase the company at speaking and networking engagements suggested by PM & Co. As a result, Empire has successfully penetrated new, higher value markets, realizing a 32% increase in sales.

“PM & Co has been a terrific resource for us in all aspects. We asked them to help us grow our business — both our footprint and size of projects awarded. After working with them for 18 months, our business has increased more than 30%. They’re a very smart, creative shop,” says William A. Lockwood, Senior Managing Director at Empire Valuation Consultants.

Empire continues to rely on its partnership with PM & Co to increase its visibility and cultivate more high-value assignments.

About Pisarkiewicz Mazur & Co

Founded in 1979, Pisarkiewicz Mazur & Co is an internationally recognized, full-service branding agency based in New York providing business solutions to a range of clients in the entertainment, financial services, healthcare, and non-profit sectors, including A&E Television Networks, the New York State Restaurant Association, RBC Capital Markets, The Bank of New York, as well as, the Brooklyn Public Library.

About Empire Valuation Consultants
From its founding in 1988, Empire Valuation Consultants has grown into one of the nation’s leading and most respected independent valuation consulting firms. Under experienced leadership, the firm brings excellence and integrity to every engagement through teams of highly skilled individuals who are among the finest the industry has to offer. Empire has successfully completed over 10,000 valuations involving businesses and intangible assets around the globe.

Pisarkiewicz Mazur & Co., Inc.
Jerilyn Fuhrer