Schaefer Advertising Selected to Represent Chef Jon Bonnell’s Growing Brand: Schaefer Will Manage the Launch for the Highly Anticipated Second Cookbook

Fort Worth, TX, April 13, 2012 --( Schaefer Advertising partners with Chef Jon Bonnell to further extend the Bonnell’s brand in markets beyond DFW, including managing PR for the launch of his latest cookbook, Jon Bonnell’s Texas Favorites, which just landed on retail shelves. Chef Bonnell is a nationally renowned chef and owner of Bonnell’s Fine Texas Cuisine in Fort Worth.

“It is an honor to work with a chef of this caliber. He is one of the best-loved chefs in our state and is known for his exceptional food, innovative approach to recipes and his guy-next-door approachability. We look forward to working with the media to continue to expand the Bonnell’s brand on a national level,” said Ken Schaefer, president.

Schaefer will focus on positioning Jon Bonnell amongst the top chefs in the nation, working to secure national media coverage, as well as expanding beyond traditional food-related media opportunities.

“The Schaefer team has experience positioning brands on a national platform, so that’s what initially appealed to me. I also love the fact that they are huge supporters of Fort Worth, my hometown and where I’ll always be focused. We have so many great things happening at Bonnell’s, including the new cookbook and a product line on the horizon. I’m glad to have Schaefer on board,” said Bonnell.

About Jon Bonnell
Chef Jon Bonnell pairs his native Texas heritage with classic culinary training to create inventive and delicious dishes featuring decidedly Texan ingredients to inspire the palette. Distinguished as one of the foremost experts on fine wild game and Texas Cuisine, his innate understanding of flavor combinations and perfected techniques entices diners to experience new culinary creations. With a passion for sharing knowledge with others, there is never a technique or recipe he won’t share. His latest cookbook, Jon Bonnell’s Texas Favorites (ISBN 9781423622598), is filled with family favorite recipes any home-cook can recreate.

Visit Chef Jon Bonnell’s website at to learn about his cookbooks, product lines and dine at his restaurant Bonnell’s in Fort Worth, Texas.

About Schaefer Advertising Co.
Schaefer Advertising Co. is a carefully crafted team of diverse thinkers and doers that lead advertising, marketing and public relations services for a range of handpicked clients. Schaefer People are rich in grit, wisdom and passion and we take a resourceful, collaborative approach to grow our clients’ businesses. The proof is in the fact that our clients tend to stick around. Schaefer Advertising serves up expertise in healthcare, supply chain/transportation/logistics, travel and tourism, multi-location/franchise and food, beverage and entertainment. Crave more? See
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