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The Paul Kaplan Group

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This Century Modern: The Best of Both Worlds in Palm Springs


This Century Modern combines sleek architectural elements from Mid-century Modern with energy saving features, golf, and luxury amenities at Escena in Palm Springs.

Palm Springs, CA, CA, April 19, 2012 --(PR.com)-- Paul Kaplan of The Paul Kaplan Group announced today the return of Escena, a This Century Modern home development in Palm Springs, CA. Escena, like many other new home developments lay fallow during the economic downturn, but builders are responding to increased demand for homes in the Coachella Valley.

"This Century Modern designs are a spin-off of Mid-century Modern which are still the rage in Southern California," remarked Kaplan, owner of The Paul Kaplan Group, a real estate firm that specializes in Mid-century Modern resale homes in Palm Springs. Continuing, Kaplan says, "but the major differences are in the construction. In newer homes, buyers get the sleek architecture combined with modern features like upgraded insulation, electrical, and energy-saving features. Plus, the developments offer features such as world-class golf courses, club houses, and as in Escena, top-notch restaurants. You get it all."

During the economic downturn, Escena’s builder, Lennar, like many other builders in the area, stopped building with the intent of letting the development lay fallow until the market improved. Alta Verde, the new developer at Escena, recently announced that it is set to build 130 new luxury homes in the “This Century Modern” community. Alta Verde will launch four distinctive modern home designs that range from 2,000 and 2,800 square feet, which provide open floor plans, stunning architecture and dramatic desert views. Reservations for sales will commence this summer.

And, the existing homes at Escena have remained popular. "There is currently just one of the original Escena homes by Lennar being offered. The home has all of the modern luxury amenities that buyers want, but has the sleek Mid-century Modern style. This Century Modern homes feature generously sized bedrooms and more bathrooms, and three car garages, wet bars, guest casitas. The kitchens come with under cabinet lighting, islands, and so on."

Escena, for instance features a top notch Jack Nicklaus-designed golf course that was voted the 6th best public golf course in California. An elegant $15 million clubhouse that features Chef Oscar Ayala’s legendary Escena Grill which is sure to please golfers and fans alike. “We are very proud to present these homes as Escena makes its reappearance in the This Century Modern home market,” added Kaplan. “We’d like to invite everyone who is interested in Mid-century Modern design but wants the latest features in building and design to tour Escena.”

The Paul Kaplan Group office is located at 1701 N Palm Canyon Drive Suite 5, Palm Springs, CA, 92262 and can be reached by phone at 760-459-1396 or via email at info@paulkaplangroup.com. Their website
is located at www.PaulKaplanGroup.com.

Their retail store is located at Raymond | Lawrence, 830 North Palm Canyon Drive, Palm Springs, CA.
Contact Information
The Paul Kaplan Group
Julia Countryman
951-659-2128
Contact
www.paulkaplangroup.com

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