Taylor Morrison Colorado Unveils Energy-Saving "Elem3nts" Program in Time for Earth Day 2012

Colorado residents can increase energy efficiency with new HERS®Index energy rating system.

Denver, CO, April 22, 2012 --(PR.com)-- Colorado residents will be able to breathe easier and pay lower heating bills next winter if they take advantage of the new energy-conscious HERS®Index homes that Taylor Morrison Colorado unveiled on Earth Day.

The Colorado homebuilder announced April 22 that all of its new home communities will now carry energy ratings based on the nationally-recognized system, giving Denver homebuyers an opportunity to discover the most-energy efficient home available for their family.

Taylor Morrison Colorado currently builds six new home communities in Denver, with another neighborhood debuting in Golden this summer and one debuting in Broomfield in the fall. All of the communities will now carry the HERS®Index ratings, Division President Kip Gilleland said.

“While Earth Day celebrates being environmentally friendly once a year, we take great pride in the natural beauty of Colorado every day of the year,” Gilleland said. “This new program will help Denver residents preserve that beauty while lowering their energy costs at the same time.”

The index is part of the homebuilder’s new Elem3nts program, which stresses environment, energy and efficiency. Starting on Earth Day, Taylor Morrison communities across the country will display the HERS®Index ratings of the homes built in the community.

The independent HERS®Index system provides a home energy rating that homebuyers can use to quickly compare similar products, making it easier for them to select a home that not only fits their lifestyle, but also offers the lower-energy costs of a more energy-efficient home.

“We always strive to build the best homes we can,” said Sheryl Palmer, Taylor Morrison president and CEO. “Part of that means creating communities that offer the best possible environments in which to live. But we must also concern ourselves with the larger environment – our eco-environment – and the HERS®Index helps us measure our progress.”

The HERS®Index is based on four main components – assessment of building components, diagnostic and performance testing, energy modeling and a final report which delivers the energy rating for the home. The rating system is based on a scale of zero to 150, with a lower number indicating better energy efficiency. A typical new home built in the U.S. averages a score of 100, with older homes scoring closer to 130.

Palmer said the Elem3nts program offers homebuyers peace of mind in the construction of their home and the opportunity to save money on their utility bills.

“We believe your home should operate as efficiently as possible so you can enjoy cooler summers, warmer winters and lower energy bills,” Palmer said. “Our homes are built to maximize that energy efficiency and the HERS®Index helps us communicate that to buyers.”

For more information on Taylor Morrison’s Elem3nts program and the HERS®Index, please visit http://elements.taylormorrison.com.

For more information on Taylor Morrison homes and communities, please visit www.taylormorrison.com.

About Taylor Morrison
Taylor Morrison was named the No. 1 private homebuilder in the United States in 2010 and 2011 by Builder magazine and builds a wide range of product for discerning home buyers across the country. With more than 130 communities in Arizona, California, Colorado, Florida and Texas, Taylor Morrison offers first-time, mid-market and mid-to-upscale housing in both master-planned communities and urban infill neighborhoods. The company also operates one of Canada’s largest homebuilding companies, Monarch, in Ontario, Canada, where it builds single-family homes and high-rise condominiums in Toronto and Ottawa. For more information, visit www.taylormorrison.com.
Taylor Morrison Denver
Al Stevens