Asheville, NC, April 26, 2012 --(PR.com
)-- John Laughter Jewelers, the leading diamond engagement ring jeweler with locations in Asheville, and Waynesville, NC, today announced the introduction of their private label line of jewelry.
John Laughter Jewelers traditionally has provided their clients with some of the top name brands in the industry – names such as Jye’s, Philip Stein, and JB Star. The move to a private line of jewelry helps to define them as a leader in the diamond jewelry industry.
“The seed of the idea to offer a private line of jewelry was planted by our customers,” says John Laughter, owner of John Laughter Jewelers. “Clients would get a custom designed jewelry piece from us and remark that it was far better quality than any of the national brands that we offered. So we started thinking that we should begin to market our own line of jewelry.”
Laughter continues, “Our desire is to provide the ‘Best of the Best.’ We have always offered the best service, so we are now complementing that with the best possible diamonds, settings, and value in our private label pieces.”
Laughter was initial concerned about offering a private brand, as it wouldn’t have the name recognition of some major name brands. “Although many customers are familiar with some of the major brand names, we have found that since we aren’t spending enormous amounts of money in advertising and marketing our brand, we are able to provide better quality at a lower price,” says Grant Laughter, John’s son and associate at the Asheville showroom. “We are very proud to be able to offer such high quality to our clients.”
The custom designed, private label jewelry line can be seen in both the Asheville and Waynesville showrooms.
John Laughter Jewelry in Waynesville, NC is a locally owned shop with a a few diamond jewelry experts, experienced goldsmiths, and credentialed gemologists passionate in their bridalring and diamond engagement ring knowledge.
John Laughter Jewelers, the leading diamond engagement ring jeweler in Asheville, NC announces the introduction of their John Laughter name branded jewelry line.