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Brooklyn Industries

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Brooklyn Industries Celebrates the Launch of their Summer 2012 Collection with a Jungle Fever Inspired Fun Fashion Fete

The brand takes a social stance with their Summer 2012 Fashion Collection by using the collection as a platform to spark a dialog about racism in Brooklyn.

Brooklyn, NY, April 26, 2012 --( On May 3rd, 2012, Brooklyn Industries will officially launch their latest fashion collection with a summer extravaganza at their Smith Street store in Brooklyn. Inspired by Spike Lee’s movie Jungle Fever, the event will embody the eclectic nature of Brooklyn in the summer. Guests will enjoy Dj’s spinning for break dancers, a taco stand, bite sized desserts and summer cocktails.

The event will not only highlight new summer styles but it will also serve as the U.S. debut of Wrapp. As one of the first American retailers involved in the mobile application company’s U.S. launch, Brooklyn Industries is excited to announce a new partnership with Wrapp. Founded in Sweden in 2011, Wrapp is a social gift-giving service. It allows users to give free and paid gift cards to friends and family from a computer or smartphone, making it as easy to send a gift, as it is to send a greeting.

To get the app, visit and stay up to date on all special offers and exclusive promotions. To begin, simply choose a friend to gift, pick a free or paid gift card that is instantly delivered to them via social media, text message, or email. The recipient downloads the app to their phone, and will automatically have the gift card stored and ready to use at the specified Brooklyn Industries retail location or online at

Event Details:
May 3rd, 2012, 7pm to 9pm
Brooklyn Industries Smith Street – 100 Smith St., Brooklyn, NY 11201
RSVP at:
Go to: to download the WRAPP application and BKI gift certificate. And for more information about the Summer 2012 campaign go to:

About Brooklyn Industries

Brooklyn Industries is a cutting edge design company that sells its innovative clothes exclusively through its 15 retail stores and online website. Founded by visionary artists Lexy Funk and Vahap Avsar in 1998, Brooklyn Industries’ stores engage the local community in art, clothing, design and style.

Brooklyn Industries was honored as a “Green Power Pioneer” by ConEdison Solutions and Community Energy, Inc. in recognition of its commitment to using Wind Power in its stores and office headquarters. In 2006, Brooklyn Industries was recognized as a top entrepreneur with Crain’s New York Business’ coated “Small Business Award.” The company also ranked in Inc. Magazine’s 500 list, which highlights the nation’s fastest-growing private companies.

Brooklyn Industries continues to grow every year as an innovative and creative vertical retailer, staying true to its Brooklyn roots.
Contact Information
Brooklyn Industries
Erin Williams

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