New York, NY, April 27, 2012 --(PR.com
)-- New York City Rescued Kitties (NYCRK) has been named the May 2012 beneficiary for Rescue Chocolate, the vegan chocolate company which donates 100% of its profits to various animal rescue organizations.
NYCRK is composed of volunteers who take care of more than 100 stray cats at any one time. Members find the cats on the streets of New York, insure that they are spayed or neutered, procure veterinary attention as needed, and foster the cats until permanent homes can be found for them.
The group has partnered with other companies for fundraising, most notably Baking For Good and iGive. Next month will mark the first time that the kitties have been paired with chocolate.
Rescue Chocolate founder Sarah Gross said that cats have been on her radar from the beginning. “Even though the first chocolate bar we produced was called Peanut Butter Pit Bull, we very quickly came out with one called Mission Feral Fig,” she said. “That title was designed to call attention to the plight of the cats and kittens living in feral colonies.”
Her company offers a product line of kosher and vegan chocolate bars and truffles. Each flavor is named after an issue important in the animal rescue world. Some of the other products include Wild At Heart, Pick Me! Pepper, Foster-iffic Peppermint, The Fix, and Bow Wow Bon Bons.
Gross cautions that while sales ultimately benefit the animals, her chocolate products are only for human consumption.
The Brooklyn-based chocolate company was founded in January 2010. Products are sold in retail outlets around the country as well as online. To learn more about Rescue Chocolate or to order products benefiting NYCRK, visit www.RescueChocolate.com. For more information on NYCRK, visit http://www.petfinder.com/shelters/nyckitties.html.