Morristown, NJ, April 29, 2012 --(PR.com
)-- Home- and business owners in and around Morristown, NJ, will soon have easier access to the residential appliance repair services they need. Thanks to a new partnership with online marketing firm Prospect Genius, local business Western Appliance, Inc. is creating a more visible Web presence. The move is intended to help area residents locate Western Appliance, Inc. online more quickly and easily, giving them faster access to refrigerator repair, dishwasher repair, washer/dryer repair, and other appliance repairs.
As reported in a February 2012 survey conducted by the Pew Internet & American Life Project, 78% of American adult Internet users look online for information about a product or service they need. That means that a locally owned business like Western Appliance, Inc. can benefit greatly from having an active, visible online presence. The easier it is for prospective customers to locate a business’s service and contact information during an Internet search, the more likely they will be to give that business a call.
Prospect Genius works by applying search engine optimization (SEO) tactics to a small business’s Web site. SEO can increase a site’s search engine ranking, making it appear in the top results listings for various searches in a geographical area. Going forward, when Morristown residents query a major search engine such as Google, Bing, or Yahoo! using keywords such as “refrigerator repair East Hanover NJ” and “appliance repairs Parsippany,” they’ll be much more likely to encounter Western Appliance, Inc.’s Web site. Studies have shown that sites in the top two to three listings receive the most traffic, which can lead to a much-needed increase in new customers.
“In today’s digital age, it’s vital for a local business to maintain an active, information-filled, easy-to-locate Web site,” says Matt Gallo, a senior Internet marketing strategist with Prospect Genius. “Using the Internet to attract new customers is key to remaining competitive against national corporations with many franchises. Our end goal with this partnership is to help Western Appliance, Inc. provide high-quality appliance repair service to even more home- and business owners in its local community.”
Western Appliance, Inc. has serviced Morristown, NJ and the surrounding area since 1995. The company specializes in offering dishwasher repair, oven repair, washer/dryer repair and meeting other appliance repair parts and service needs.
Western Appliance, Inc.
Phone: (862) 345-6060
Address: 108 Ridgedale Ave, Building #5, Morristown, NJ 07960