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IT’SUGAR Hosts Sugarcoated Twitter Party

A special Twitter party is offering IT’SUGAR fans the chance to win gifts and prizes that will delight tweeters of all ages. The #ITSUGARPARTY Twitter party scheduled for Wednesday, May 23rd, 2012 from 8pm-9pm ET (Eastern Time) will feature gift buying advice, trivia from candy experts, giveaways, special coupon codes, and fun with fellow IT’SUGAR fans.

Deerfield Beach, FL, May 04, 2012 --( The party is hosted by IT’SUGAR,, the taste of fun. The #ITSUGARPARTY will be the first Twitter Party for the candy retailer and the hosts hope to reach thousands of online shoppers during this special event, so they encourage you to RSVP to the event and spread the word.

The IT’SUGAR Twitter Party hosts will discuss topics ranging from gift buying advice to fun trivia facts about candy and pop culture. Giveaways ranging from sweet treats and novelty items to apparel and accessories will be given out throughout the party.

“As shoppers prepare for summertime fun, we’ll be making sure IT’SUGAR lovers have plenty of ideas for a great summer,” says Jeff Rubin, Chief Gummy Bear of “We encourage everyone to join us at the IT’SUGAR Twitter Party – especially anyone who takes great pleasure in great pleasure! It is a great way to learn about the IT’SUGAR brand and everything we have to offer,” adds Rubin.

With just 3 weeks left before the #ITSUGARPARTY 2012, you can RSVP to the @ITSUGAR Twitter Party, by following this link:

South Florida based IT’SUGAR,, was founded in 2006 by Jeff Rubin, a 20 year veteran in the candy business. IT’SUGAR has quickly grown into one of the leading candy retailers with over 40 retail stores that are currently located in U.S. hotspots, such as New York, Las Vegas, Los Angeles, Scottsdale, San Diego and Miami and trendy international destinations, such as Grand Cayman, Dubai, and London. IT’SUGAR has aggressive growth plans to continue expanding to throughout the U.S. and worldwide.

With retail locations ranging in size from 2000 to 7000 square feet, IT'SUGAR is the original "department store of sweets" where you'll experience an unpredictable sense of excitement and wonder along with the sights, smells and especially the tastes of all your favorite treats. Specializing in candy from chocolates to lollipops to mints to gummy bears and candy-inspired fashion apparel, accessories and novelty gift items, IT’SUGAR is a land of make believe come true for the stylish and young at heart; an ultra chic, super sweet candy-land adventure. The concepts of joy, taste, color and sound are at the heart of IT’SUGAR candy emporiums.

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Christine Kantor

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