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Sparkling Logic, Inc.

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Sparkling Logic Named "Cool Vendor" by Leading Analyst Firm


Sparkling Logic is recognized by leading industry analyst firm as innovative, impactful and intriguing.

Sunnyvale, CA, May 07, 2012 --(PR.com)-- Sparkling Logic, the company founded by the team of leading experts in Decision Management, today announced that it has been included in Gartner Inc.'s "Cool Vendors in Business Process Management, 2012" report by Michele Cantara, Jim Sinur, Teresa Jones, Janelle B. Hill and Simon F Jacobson.

Sparkling Logic SMARTS™ product is an innovative, impactful technology that complements Business Process Management tools to support automated Decision-Making. Separating decision logic from the rest of the process enables its effective management, increased agility, and ultimately improved predictability and business performance. Decision Management is used for a wide spectrum of applications including insurance underwriting, fraud detection, loan processing, and pricing, benefit and commission calculations. SMARTS represents the next-generation Decision Management system by uniquely integrating business rule management, business analytics, and social collaboration in the Cloud.

“Rule representation, modeling and validation are crucial factors in decision management that benefit greatly from social collaboration and optimal visualization,” according to the report.

SMARTS inimitably combines these technologies in a powerful, highly visual and fluid environment for capturing, refining and improving decisioning logic. The focus on business performance is up front so that business intelligence dashboards are a focal point as decisions are authored and simulation capabilities allow the comparison of various business strategies. Furthermore, in SMARTS, social software and the Cloud enable meaningful discussions and collaboration to capture tacit knowledge out of the collective.

The innovative visualizations that relate to business rules in SMARTS include:
· a unique patent-pending "design by doing" approach called RedPen™ that allows business users to capture decision logic in the context of use cases,
· business dashboards with reports based on KPIs and metrics to keep the business user focused on decision performance and business objectives,
· and Fluid Rule™ interactions that make individual rules visible and editable in the most appropriate representation for the task at hand, including decision trees, decision tables or decision graphs.

Since SMARTS is the first Decision Management offering built on a social collaboration platform, the tasks, discussions and comments between stakeholders are tracked within the product and can be leveraged to understand the evolution of decisions and to assess the quality and efficiency of the decision-making process.

The most recent SMARTS release introduced the SMARTS BluePen™ module which enables decision managers to perform analytic jobs on the operational data model in order to understand correlations and eventually induce rules that constitute a starting point for the expert to refine. Previously the process of operationalizing data insight took weeks or months and involved lengthily collaboration and exchange between business and data experts.

"We're honored to be recognized by Gartner as a 'Cool Vendor' just two years after our founding," said Carole-Ann Matignon, Sparkling Logic Chief Executive Officer. "We believe it's a testament to the hard work put in by our technical team. We look forward to sustaining this momentum as we continue to build on our offering and further fuel innovation in the Decision Management market."

Additional Resources
- Request a free Sparkling Logic SMARTS evaluation - http://eval.sparklinglogic.com/SMARTS
- Follow @SparklingLogic on Twitter - http://twitter.com/sparklinglogic
- Read Sparkling Logic Blog - http://blog. sparklinglogic.com

About the Cool Vendors
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Sparkling Logic
Sparkling Logic Inc. is a California-based company founded by the leading experts in Decision Management, now pioneering Social Logic. The company’s mission is to provide deep expertise, pragmatic methodologies and innovative tools to spread the adoption of Decision Management as a discipline throughout the Enterprise. The company advises Fortune 500 customers on Decision Management strategy and architecture. Sparkling Logic SMARTS lowers barriers to entry into Decision Management with a unique and intuitive user experience, focuses on performance from the start and enables true collaboration for crowd-sourced decisions for the most creative cases. Learn more about Sparkling Logic at www.sparklinglogic.com.

Sparkling Logic, Sparkling Logic SMARTS, Redpen and BluePen are trademarks of Sparkling Logic, Inc. in the United States and in other countries. Patents Pending.
Contact Information
Sparkling Logic, Inc.
Carole-Ann Matignon
408 834 7002
Contact
www.sparklinglogic.com

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