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SIA Group Becomes First Small Business in N.C. to Enroll in Mediterranean Wellness Group Plan

Local Insurance Agency to Promote and Participate in Health Program Based on the French Don’t Diet Plan

Raleigh, NC, May 09, 2012 --( Don Mills, president of SIA Group (, a full-service insurance agency with six offices throughout North Carolina, has announced that the firm has become the first small business in North Carolina to enroll its employees to participate in the Mediterranean Wellness group program created by Dr. Will Clower, award-winning author of The French Don’t Diet Plan and CEO of Mediterranean Wellness. The program, designed to teach participants the behaviors that lead to low weight, healthy hearts, and longer lives by emulating the Mediterranean diet, went into effect at SIA Group on April 2, with the firm paying all the costs for the employees. Emphasizing the importance of family for wellness, it also allows the spouses and children of workers to participate. In addition to its employees, SIA Group is offering the program to clients and all SIA of N.C. partners, emphasizing their commitment to promoting health and wellness. The program’s content help coach changes in nutrition, exercise, stress management and health screenings.

SIA Group will promote Clower’s program to its own partners and clients. The program introduces three innovations that make it affordable for smaller companies seeking to participate in a corporate wellness program.

· Pricing structure: Currently, the program is mostly utilized by large global clients. But a new, novel pricing structure with the SIA Group makes it affordable even to very small businesses.
· Delivery model: The program is delivered live, via webcast, making presentations personal, even when delivered across a wide geography.
· Content: This successful Mediterranean approach requires no menus, no counting, and allows the consumption of creams and cheeses and butters and breads and wines.

Clower will visit Jacksonville, N.C., where SIA Group is headquartered, on Thursday, May 3 and Friday, May 4, to meet with the firm’s employees and tour area grocery stores to provide tips on what foods to purchase and avoid as part of his program, as well as offer clarity and inspire confidence in making those healthy choices for themselves and their families. The Alabama-born neurophysiologist formed his program from his observations while living in France for two years and seeing how residents were less obese and in better shape than most average Americans, thanks to portion control and relying on foods not loaded with dyes or preservatives.

“As someone who has lost 15 pounds and is in better shape thanks to the Mediterranean Wellness program, I believe based on my personal experience that the plan will have a major impact in improving the health of everyone who works at SIA Group,” said Bill Mills, vice-president of SIA Group. “I am grateful that Dr. Clower wants to work with us, even though we are fewer in number than the typical corporate clients he handles, and I look forward to his input in showing us how we can and should eat and live better when he visits us in May. By involving ourselves in this program and promoting it to our partners and clients, SIA Group is showing that we believe in following behaviors that will reduce our premiums under the terms of the life insurance we sell – in other words, that we practice what we preach.”

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About SIA Group:
SIA Group is a full-service insurance agency with six offices throughout North Carolina. Founded in 1975, the firm offers a complete range of insurance products including risk management consultation, loss control, surety bonds programs, life insurance and employee benefit packages. SIA Group is one of North Carolina’s fastest growing insurance organizations with more than 110 employees. The firm was listed as a Top 100 Privately Held Property Casualty Agency by the Insurance Journal in 2006, 2007 and 2008 and 2010. SIA Group has offices located in Raleigh, Jacksonville, Greenville, New Bern, Wallace, and Burgaw, N.C. For more information, visit

Erin Smith
MMI Public Relations
(919) 233-6600
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SIA Group
Patty Briguglio

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