Vital Analysis and Publish 2012 Cloud Accounting Evaluation Guide

Expert guide and video help companies navigate cloud selection process and learn about the future of financial systems

San Franciso, CA, May 13, 2012 --(, the cloud applications company, today announced the availability of the “2012 Cloud Accounting Evaluation Guide” written by research firm Vital Analysis. The free guide helps companies become more aware of the new cloud accounting software marketplace, outlining the unique selection process and purchase criteria that should be used when buying an accounting solution today. is also making available an on-demand webinar titled “The Top 6 Things You Don’t Know About Cloud Accounting (but should)” featuring Brian Sommer, founder of Vital Analysis and Tom Brennan, VP of Product Marketing at

“Every 10 to 15 years or so, the accounting software space undergoes a fairly radical change. These changes are often triggered by the introduction of all new technologies that enable accounting software to look, act and empower users differently,” said Brian Sommer, founder, Vital Analysis. “Today’s new solutions were built with mobile, social, platform and cloud capabilities in mind from the very beginning. The leader board is changing and so have the methods needed to choose a new accounting solution. This guide will give companies all the tools they need to navigate this new marketplace, where even ROI calculations require a completely fresh approach.”

Intended for companies of all sizes, the comprehensive guide:
- collapses many of the best ideas in accounting software selection into one, easy-to-read, structured publication;
- accelerates the selection team’s learning curve;
- defines and structures the cloud accounting vendor selection process;
- preemptively addresses many of the issues the selection team will encounter in choosing a cloud accounting solution; and
- provides practical advice on how to choose the right system for your organization.

“As a leader in cloud accounting, we recognize just how much the market has changed in a few quick years,” said Jeremy Roche, CEO, “Our customers often need help determining how to choose the right system for them, especially with all the additional choices and power the cloud has brought. Brian Sommer has the right insight and experience to give the wider accounting community all the resources they have been looking for in one easy-to-read guide.”

The Evaluation Guide, the webinar recording and a Evaluating Cloud Accounting Software infographic can all be found on

About is the cloud applications company. We focus 100% on building business applications for, the world’s leading cloud computing platform from Our applications include Accounting, Billing, Professional Services Automation (PSA) and Services Resource Planning (SRP). We serve fast-growing organizations and dynamic enterprises, helping them to align Finance, Sales and Service in a way that enables profitable growth. We are backed by two of the biggest and best players in the business, UNIT4 and To learn more please follow us on Twitter @FinancialForce, visit out Facebook page or visit

About Vital Analysis
Vital Analysis is a very different kind of technology research organization. It is at the intersection set where exceptional technology market knowledge meets the executive suite. Where other ‘analysts’ replay vendor press releases, Vital Analysis gives you the:

- impact new technologies will or won’t have on your business
- reasons why you should or shouldn’t care about specific emerging solutions
- business justifications why you may or may not want specific solutions

Our reach is truly global. We’ve consulted with top technology executives in most global markets including North America, South America, Australia, Asia and Europe. We’ve served clients in these same markets, too.

For more information, see: or email us at

Media Contact:
Eileen Conway
Reidy Communications for
(650) 245-9015
Maria Bradley
1-(415) 509-0498
Twitter: @FinancialForce