Mobile, AL, May 13, 2012 --(PR.com
)-- Mobile-area home- and business owners in need of refrigerator repair, washing machine repair, dryer repair, and other appliance repairs will soon be able to find professional help online with ease. Through a new partnership with online marketing firm Prospect Genius, locally owned appliance repair company Bayserv is working to improve its Web presence. The purpose is for Bayserv’s services and contact information to be more visible and accessible to area residents conducting an Internet search for appliance repair services.
In today’s digital world, a small, local business can use an active, informative Web site as a means of staying competitive against national chains offering similar services. Of course, even the best business Web site is useless if it can’t be found easily through a standard Internet search. As many as 78% of adult American Internet users go online for information about products and services they’re interested in purchasing, according to a survey published by the Pew Internet & American Life Project in February 2012. By hiring Prospect Genius as its online marketing team, Bayserv is taking steps to reach out to those Internet-savvy appliance owners who might need its services.
Prospect Genius utilizes search engine optimization (SEO) tactics to improve a site’s search engine ranking. By incorporating industry- and location-specific keywords into their marketing efforts for Bayserv, Prospect Genius will help the site show up among the top results for appliance repair related searches in and around Mobile. Going forward, a query of a major search engine such as Google, Bing, or Yahoo! using keywords such as “refrigerator repair Grand Bay AL” and “appliance repairs Spanish Fort” will be more likely to lead the searcher to Bayserv’s Web page.
“Studies have shown that sites in the top two or three search engine results get more clicks,” explains Matt Gallo, a senior Internet marketing strategist with Prospect Genius. “Those clicks can translate into new customers, as people learn what a locally owned business like Bayserv has to offer. Our hope is that by making Bayserv more prominent online, we’re helping not only the business itself, but also community residents who need the appliance repair services it offers.”
Bayserv has been proudly repairing residential and commercial appliances in southern Alabama since 2008. The company specializes in washing machine repair, dryer repair, TV repair, and more.
Phone: (251) 210-7153
Address: 3688B Airport Blvd, Suite #150, Mobile, AL 36608