Mesa, AZ, May 13, 2012 --(PR.com
)-- Home- and business owners who need fast, reliable appliance repair service in and around Mesa, AZ, will soon have an easier time finding the help they need online. Local appliance repair company AMARAS has hired online marketing firm Prospect Genius to make its Web site more visible and accessible to prospective customers doing an Internet search. When AMARAS’ updated site is launched, Mesa residents who need refrigerator repair, dishwasher repair, air conditioner repair, or other appliance repairs will find it easier to locate the business online.
Approximately 78% of American adult Internet users go online for information about products or services they’re intending to purchase, according to the Pew Internet & American Life Project. Those Internet-using appliance owners might not learn about AMARAS’ services through another medium. That’s why it’s vital for AMARAS and other locally owned businesses to have a prominent Web presence.
Prospect Genius’s main strategy involves using search engine optimization, or SEO, to improve a Web site’s search engine ranking. By emphasizing industry-specific keywords in their marketing efforts, Prospect Genius will help the business’s Web page appear near the top of the results page for related Internet searches in the Mesa area. Going forward, when home- and business owners query a major search engine such as Google, Yahoo!, or Bing using keyword groupings such as “refrigerator repair Mesa,” “air conditioner repair Phoenix,” and “appliance repairs Scottsdale,” they’ll be much more likely to encounter AMARAS’ contact information and services.
“Studies have shown that sites in the top two or three results listings receive more traffic than sites further down,” states Matt Gallo, a senior Internet marketing strategist with Prospect Genius. “By bumping AMARAS up toward the top of the list in its local area for appliance repair services, we hope to bring more traffic to their site—and by extension help them garner more customers. Meanwhile, speeding up the process of directing Internet searchers to AMARAS helps those people get the appliance repair service they need more quickly. It’s a win-win.”
Since 2008, AMARAS has been the Mesa-area’s answer for quality appliance repair services. The company specializes in washing machine, dryer, furnace, air conditioning, and dishwasher repair.
Phone: (480) 630-3792
Address: 2753 E Broadway Rd, Suite #101-129, Mesa, AZ 85204