Los Angeles, CA, May 15, 2012 --(PR.com
)-- Travis Mathew, the men’s golf apparel line known for transforming white polos into green jackets, has introduced a new "Player" to join their team. While you may think this involves the conventional wining and dining of golf world’s elite, their newest endeavor reaches a much larger scale.
A few weeks ago, a delivery at the Travis Mathew headquarters had heads turning and employees beaming with excitement. “It’s obvious that once this is introduced, it will add a new element to the golfing experience,” states Travis Brasher, President of Travis Mathew.
Although it took 6 months to finalize all the details, the newest member of the Travis Mathew team is 72’ feet long and weighs 55 tons. Their newest "Player" to follow in Bubba Watson’s success is a state-of-the-art luxury Tour Bus. Built with every consideration for creating an exciting mobile clubhouse experience, the Tour Bus hopes to take every event from ordinary to awesome.
While most golfing events are aimed with a hand held high, a quiet hush and serious demeanor, the Travis Mathew brand believes that golf should encompass more. With this in mind, they decided to add a different element to their marketing mix.
The first objective for the Tour Bus is to embark on an 8-month nationwide tour that stops at PGA Events, Country Clubs, Concerts, Festivals and Universities. In addition to attending events for marketing purposes, Travis Mathew will host trunk shows to display the newest collections from the brand.
“Being unique in an industry that has a long history of tradition hasn’t always been a welcomed fit, but is a prominent theme of the Travis Mathew brand,” states Brasher. “When we built the Tour Bus we tried to think of everything that a fan would want to experience and provide those amenities in a mobile atmosphere.”
The Tour Bus boasts numerous amenities including a rooftop deck, outside and inside entertainment centers, full size kitchen and a private lounge. But of all the features that this Tour Bus offers, being able to create a unique experience that will connect fans to the Travis Mathew brand makes the Tour Bus one of their most valuable "Players."