Oxford, United Kingdom, May 23, 2012 --(PR.com
)-- Organix, the UK’s top-selling organic baby & toddler food manufacturer, has called upon BOTTLE to handle the brand’s UK PR campaigns.
The baby food company was founded in 1992 by Lizzie Vann when she saw a gap in the market for food that used only organic, natural ingredients. Organix is committed to making safe, pure and nutritious food for babies and young children. The brand’s "No Junk Promise" provides reassurance to parents that they are encouraging their child to develop a lifelong love of real food.
BOTTLE will promote the full Organix range in consumer media, including Goodies snacks and the new Mighty Meals range, together with providing brand launch support.
Stephanie Hildon, Marketing Director at Organix comments: "BOTTLE understood our ethos from the word go and their enthusiasm reflects our passion and drive for real good food for children. After presenting us with a clear and targeted strategy, we are confident BOTTLE will do a great job of introducing mums to our food and look forward to working closely together."
Claire Cairns, CEO at BOTTLE comments: "At BOTTLE we are experts in reaching Everyday People™ about issues which matter to them, making our partnership with Organix a natural fit. We’re thrilled to be given the opportunity to put our expertise and experience to work in order to raise awareness of the Organix message, support new product launches and generate effective media coverage."