British Columbia, Canada, June 01, 2012 --(PR.com
)-- Indian culture has been associated with music for a long time, with traditional Indian music being the most popular amongst Indians until the time globalization hit the country. The followers of western culture in India are increasing in numbers due to the adoptive nature of Indian consumers. Increasing globalization & increasing use of internet have resulted in changing the taste of music lovers, ultimately influencing their musical instrument choices. Moreover, the desire for playing western music instrument is on the rise with the increase in number of western music schools.
According to recently published report of TechSci Research, “India Western Musical Instruments Market Forecast & Opportunities, 2017,” the Indian western musical instruments market is anticipated to cross INR 542 Crore by the year 2017. Increasing western music lovers, rising disposable income of Indian consumers, availability, digitalization and decreasing cost of instruments are the major factors which are driving this market upwards. Indian western musical instruments market had the highest contribution from keyboard instruments in 2011.
According to Dhwipal Shah, Industry Analyst at TechSci Research - "Yamaha has been the dominating player in India western musical instruments market, as it offers products in each segment of the musical instruments. Other companies like Casio, Roland, Fender, Pearl, Zildjian, etc are focused at some specific segments. In 2011, string instruments market had maximum contribution from acoustic guitars with 54.55% of the its total revenues coming through acoustic guitars. Northern & western regions of India have together contributed 61% of the total sales in terms of volume of western musical instruments in 2011. Again, western musical instruments had major sales in metro cities. However sales from tier-2 & tier-3 cities are also growing at a rapid pace. Among all the western musical instruments, sales in terms of volume of guitar has been the highest. The production of Indian musical instruments is massive in India which in turn has resulted in its rising exports around the world."