India Superbikes Market Chase to Become Three Fold by 2017 Says TechSci Research

Global premium motorcycle brands setting footsteps in the Indian market along with growing HNI base would drive magnificent growth in Indian superbikes market.

Vancouver, Canada, June 04, 2012 --( Since the launch of the first superbike in India in 2007, owning a superbike is everybody’s dream. But very few people are able to possess such high priced premium motorcycles. Superbike giants such as Yamaha, Honda, Suzuki, Ducati and Harley Davidson, have been extremely successful in encouraging a set of people aspiring to own a superbike in India with their speedy machines. The demand for these super machines in India is emerging not only from the metropolitan cities such as Delhi, Mumbai, Bangalore and Pune, but even from the smaller cities such as Indore, Coimbatore, Chandigarh, etc. The number of units sold of superbikes in India merely stood at 200 in 2009, since then, it has been on sky rocketing heights. This segment of motorcycles is considered to be an extremely niche segment and every unit sold makes a lot of difference in the sales strategies. Though, manufacturers have been surprised by the reported numbers of units sold of superbikes in non metropolitan cities, the metropolitan cities are still leading the sales charts. In Indian premium motorcycles market, Maharashtra accounted for 25% of the total units sold, followed by Karnataka and New Delhi which accounted for 20% and 17% respectively in 2011.

More and more premium motorcycle companies are approaching the Indian market and are working hard to make their stand prominent with their new and belligerent superbike models. Young Indian enthusiasts are true bike lovers who feel that these premium products enhances their personality, status and provide true adrenaline based driving thrill. “Companies are strategically working to gain momentum in this premium motorcycles market, where quality and price are unidirectional in line with the available international brands. The volumes of these superbikes are boosted each time they are showcased at social levels such as shown in Hindi movie 'Dhoom' or the famous English movie 'Torque',” said Karan Chechi, Research Director with TechSci Research.

“During 2009-11, the Indian premium motorcycles market revenues have recorded compounded annual growth rate of 215%, which is an eye opener for the new companies aspiring to enter this lucrative market. These figures are further expected to become three fold by the year end 2017, where companies would cash out profits from these huge sales figures. Harley Davidson has sold decent number of units in Indian market in last two years but the company’s financials are still in negative which is a similar case with almost all the superbikes manufacturers present in the Indian market. However, with increasing sales figures the profits are expected to improve for these companies in coming years,” said Mr. Chechi
TechSci Research
Karan Chechi
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