Gloucester, United Kingdom, June 07, 2012 --(PR.com
)-- INVISTA’s CORDURA® brand team and Swedish garment brand Blåkläder colloborate with Artistic Milliners to develop a new stylish, high-performing trouser. The Blåkläder X1500 CORDURA® Denim fabric trouser has been developed for exceptional performance and toughness in extreme conditions to benefit tradespeople such as electricians, builders and brick-layers.
Predominantly worn today as a casual apparel fabric for jeans, cotton denim dates back more than a century when it was originally used as a workwear fabric. However, cotton fiber can be intrinsically weak so in the toughest of working conditions the fibre can succumb to severe durability limitations, thus potentially reducing its fitness for purpose. Through innovation in fabric design, the CORDURA® brand team helps return denim to its workwear roots with the benefit of four times more abrasion resistance over comparable weight 100 percent cotton denim,* a benefit ideally suited for today’s tough work environments.
Specifically developed as a more durable alternative to established 100 percent cotton denim fabrics, the CORDURA® Denim fabric featured in the X1500 Blåkläder Denim Trouser has a 3x1 twill construction and weighs 375 gsm. It is composed of 12 percent high tenacity INVISTA T420 nylon 6,6 fibre and 88 percent cotton.
“The high cotton content helps provide an appealingly natural feel to the garment, while the balance of INVISTA T420 high tenacity nylon 6,6 fibre provides the added strength and durability that distinguishes CORDURA® brand fabrics,” said Cindy McNaull, global CORDURA® brand and marketing director. “Based on this intimate blend of cotton and INVISTA’s T420 nylon 6,6 fibre, CORDURA® Denim fabric retains the authentic look and feel of cotton denim, but with added abrasion resistance, and toughness.”
“The CORDURA® brand team recognised an opportunity to increase the performance of denim to appeal to those wearers requiring higher levels of durability than traditional denim garments currently provided in the marketplace,” said Fredrik Skarp, chief operating officer at Blåkläder. “Accordingly, the CORDURA® Denim fabric selected by Blåkläder meets the strong market trend for fabrics and garments which blend performance and style.”
In addition to high durability, CORDURA® Denim fabric has been developed to ensure exceptional levels of performance are achieved when considering characteristics such as colour fastness, shrinkage and pilling. “Therefore, wearers can feel confident in the overall fitness for purpose of the new Blåkläder tradesman trouser,” Fredrik said.
To learn more about the new Blåkläder X1500 CORDURA® Denim fabric trouser, please visit www.blaklader.com. For information on where to purchase the Blåkläder X1500 CORDURA® Denim fabric trouser, please contact one of Blåkläder’s local offices at www.blaklader.com.
(*Martindale testing based on comparable weight 13.75 oz denim fabrics.)
BLÅKLÄDER, a company within workwear that develops, produces and sells workwear, gloves and shoes for professionals with high demands on function, quality and design. The products of Blåkläder are being sold on an international market by retailers or by direct agreements with bigger companies. Blåkläder, with its head office and central warehouse in Svenljunga, has its own subsidiaries in 13 countries and are available in another 7 markets around the world. The company has 130 employees and expects its turn over to be about 600 million SEK in 2011.
About Artistic Milliners
Quality-Service-Innovation: These are the core values of Artistic Milliners. Established in 1949, Artistic Milliners is a fully vertically integrated textile set up with the aim of providing high-end customers with premium quality denim fabrics and garments. Artistic Milliners has the ability to cater to specific client needs with package deals such as product development at source, design, support, shorter lead times, on-time deliveries and warehousing facilities. For more information, visit www.artisticmilliners.com
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.