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Prime Life Fibers

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Prime Life Fibers Celebrates 10 Years of Garment Excellence and Innovation with Health and Wellness Apparel Solutions

The Durham, N.C., Company Behind Wearever® Incontinence Underwear Thanks Loyal Consumers with Anniversary Discount

Durham, NC, June 08, 2012 --( In celebration of its 10-year anniversary, Prime Life Fibers, the parent company of long-trusted brands such as Wearever®, Eversures® and Buster Brown®, is offering consumers an exclusive online discount worth $10 off a purchase of $50 or more on For the past decade, Prime Life Fibers has provided apparel to aid common health and wellness concerns, such as urinary incontinence undergarments, protective bedding solutions, diabetic socks and more. The company’s innovation has changed the everyday lives of millions of Americans, especially those 50 years and older.

Prime Life Fibers was officially founded in the Triangle area of North Carolina in 2002 under the direction of Bob Deerin. Its history, however, began about 10 years earlier when Bob first started research and development to create a reusable incontinence undergarment that would provide a better solution for Americans. Today, the company continues its philosophy of innovation through ongoing development of new products that address common wellness concerns by offering practical and stylish solutions.

“Not many companies, especially in this economy, get to celebrate 10 prosperous years,” said Deerin, the founder and President of Prime Life Fibers. “Prime Life Fibers is thrilled to reach the one decade mark and without a doubt this success is due to our loyal consumers. We’re honored to thank them with this discount, and we’re looking forward to another 10 years of innovation and product development on their behalf.”

One of Prime Life Fibers’ most recognized lines, Wearever, and its sister brand Eversures, offer alternatives to adult diapers that are more comfortable, affordable and environmentally friendly. The washable, reusable men’s briefs and women’s panties come in a variety of styles and sizes to meet the needs of active seniors, women who have birthed multiple children and others with health conditions such as prostate cancer or multiple sclerosis that can lead to incontinence. With its innovative Unique-driTM three-layer absorbent fabric, Wearever undergarments help reduce the stress and anxiety caused by incontinence so people can continue their normal lifestyle without worry.

Prime Life Fibers is also the exclusive manufacturer of the Buster Brown® sock line. They are designed for maximum comfort essential for the elderly and anyone with poor circulation, easily irritated skin or diabetes. The 100 percent cotton socks are made without seams, elastics or synthetics to improve comfort and reduce binding. Additionally, the popular loose-top socks feature cushioned foot beds, and moisture-wicking and odor-fighting fabric for optimal all-day wear.

To celebrate the company’s 10-year anniversary, Prime Life Fibers is offering consumers $10 off a purchase of $50 or more on beginning June 10 and running for 10 days (through June 19). The discount is good toward all Wearever, Eversures and Buster Brown products. Shoppers can take advantage of the deal by using the coupon code “10YEARS” at checkout. As always, every three-pack order of incontinence underwear also receives free shipping.

About Prime Life Fibers®:
Prime Life Fibers is a Durham, N.C.-based apparel company founded in 2002 by Bob Deerin. It offers comfortable, quality, affordable and stylish solutions for everyday health and wellness concerns, including the Wearever line of incontinence underwear and the Buster Brown line of comfort socks. To learn more, visit
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Prime Life Fibers
Liza Titchener

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